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Search Engine Ranking Factors
Every website need to be optimized to get good searchengine rank. Almost everyone knows that Google uses somealgorithms to rank a website in search engine
Domain Factors
Domain Name
Domain Age
Domain Extension
1 Domain Name
Name of the domain and Length of a domain also one of
the important factor for SEO Rankings, keep it as medium
length and it must appropriate to your industry.
2 Domain Age
The age of a domain also impact on SEO Rankings, but it
not a very much important and the key words in your
domain name will highly impact on search engine rankings.
Domain Extension
Are you targeting global or local market? It’s also important,
if you are targeting local markets it preferable extension with
specified country like [.us, .uk, .in and .co, etc…]
3
Site Level Factors
Sitemaps
Tools Integration
Mobile Optimization
Sitemaps
Site maps will helps to crawl and index your each and web
page in search engine as quick as it possible and it’s the simple
way to understand what’s going on your website.
1
Tools Integration
Which tools you are using like Google web master tool,
Bing webmaster tools, are you verified your website by using
these tools? It’s also important verified web site get chances
to better optimize for search engines.
2
Mobile Optimization
Is your website is optimized for mobile? If it not optimised
for mobile try to optimise for mobile and small screen
devices because day by day searching through is mobile
increased and it’s also effecting on search rankings.
3
On-Page Factors
Title & Meta Tags
Header Tags
Content
URL Structure
Internal Linking
Title & Meta Tags
Title and Meta tags are very important for your webpage,
maintain proper page titles, Meta description and Meta
keywords for each and every page of your website
1
Header Tags
Use the Header tags in each and every page of a
website. If possible use the targeted keywords in header
tags. Maintain minimum two header tags in a web page
2
Content
Use always fresh and unique content in a webpage. Don’t
copy content from any others, because search engine will
always crawl your content. If you use any copy content then
mention the source from where you are copied.
3
URL Structure
Use the URL in proper way like try to put keywords in
URL and avoid numeric and auto generated URL structure. By
using keywords in URL it will increase visibility of your web
page in search engine will increase.
4
Internal Linking
Internal linking is nothing but linking your webpage with
in your website it is also one of important factor in SEO
On-page Optimization.
5
Off-Page Factors
Back-link Building
Search Engine Submission
Social Media Connections
Back-link Building
Back links are the most important factor in SEO Off-Page
Optimization.by increasing backlinks to your website from
various websites. There are many ways to build backlinks.
1
Search Engine Submission
When you make changes in website submit your
website to major search engines and use pinging tools to
quick index for your webpages, because search engines
don’t know about your updates.
2
Social Media Connections
Now a day’s social media will playing major role in search
engine optimization. The web traffic coming from social
media sites and followers / Connections in major social
media sites allows rise up your position in search engines.
3
Thank You
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