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Presentation at Italian IA Summit 2007
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Alberto MucignatItalian IA Summit 2007
SEO & IAa findability challenge
The art and science of organizing and labeling web site to support usability and findability
Information Architecture (IA)
The art and science of making webpages attractive to the search engines
Search Engine Optimization (SEO)
What about you?
Elements
The common field
Findability is a goal of IA-Wikipedia
titles
meta info
urls
labels
links
markup
contents
Typical SEO/IA informations
keywords
Challenge
Design for the people and, most of the time, you’ll keep the robots happy!
Make it easy
-UserEffect.com
Where does it all start?
?
Where does it all start?
Google rule #1
Search engine is the real site homepage
-David Weinberger
Google rule #2
>90% of search engine traffic is directed to secondary pages
Searchengine
HP
Page #1
Page #2
Page #n
Old paradigma
Searchengine
HP
Page #1
Page #2
Page #n
New paradigma
Homepage is dead
http://shirky.com/writings/ontology_overrated.html
Hierarchy
http://shirky.com/writings/ontology_overrated.html
Linked hierarchy
http://shirky.com/writings/ontology_overrated.html
Circularity
http://shirky.com/writings/ontology_overrated.html
Findability
Every page is a main page
we can apply to every entry page the same rules we used for the homepage
A SEO & IA Framework
Berrypicking model
From Analytics to Structure
Find important pages groups
Discover pages groups info
Define SERP elements
Context of search
Context of search
Avoid unexpected contents
Carefully define page items
No more dead roads
the real paradigma...
But...
Users come from several sources
Search engine
Aggregator
Direct links
WEBSITE
Contents’ spreading
Newsletter
RSS Feed
WidgetsWEBSITE
Players
Designing the inside out
Originally by Are Hallandhttp://www.slideshare.net/aregh/core-and-paths-designing-findability-from-the-inside-and-out
Web 5.0
Thank you!
Alberto Mucignat
alberto.mucignat@gmail.comskype: alberto.mucignathttp://www.mucignat.com
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