Serious about social?

Are you serious about social?

We wanted to see how

responsive the UK’s top

retailers were on social channels.

Click next to find out

Social media is exploding

4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook

But most are just shouting

They aren’t listening…

…or engaging

We asked each of the 25 retailers a question on Facebook and Twitter…

On Facebook, 50% of questions posted on retailers’ walls were

left unanswered

It was worse on Twitter with 75% failing to reply

And when we posted a negative comment, the response was even worse…

…with 89% of negative comments on Facebook

ignored

Read the full research

http://www.auros.co.uk/serious

Flickr credits

• Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/

• Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/

• Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/

• Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/

• Fingers in ears -http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/

• Wasteland -http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/

• Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/

• Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/