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Increase Sales and Profits

Effective MarketingAs consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place—and being able to understand the direct sales impact of those efforts.

What is a Brand?

Customer perception created through developing trust and delivering on

your ‘promise’.

Brand loyalty is created through consistent customer engagement

resulting in repeat sales and referrals.

Developing Brand Trust 76% of US internet consumers said they most

trusted recommendations from personal acquaintances.

49% trusted consumer opinions posted online. 40% rank “emails I signed up for” as one of the top

three most trustworthy forms of advertising.

Do You Have a Brand Vision? What is your message?

» Answer your customer’s emotional desires and rational needs.

Who do you say it to?» Identify the right audience.

How do you deliver it?» Develop the marketing tools (website, collateral etc.)

needed to engage your customer.

Brand Awareness Creates Leads

“Social networking will continue to alter not just the global online landscape, but the consumer experience at

large.”

Leverage the Internet Increase organic search through optimization Drive traffic to your site through social media

» YouTube Videos» Blogs» Facebook» Twitter» Google+

Your site MUST also be mobile-friendly Create incentives and splash pages Build valuable back-links with other sites

Internet Engagement

Direct TrafficWhile direct traffic does not influence search engine rankings directly, a site with high visitor loyalty ranks highly on search engine results pages.

Search EnginePay-Per-Clicks provides the most traffic, conversions and, therefore, the most benefit to search engine rankings. Organic traffic produces the most dedicated and qualified traffic.

Spend wiselyThe highest increases in spending will be in the areas of social media and mobile technology.

Referral TrafficTrust already exists between friends and “influencers”. Existing customers are your best ambassadors, and “influencers” such as “Oprah” provide credibility.

Social media “Like” and “Share” allow your customer to easily refer your product or service.

“It's all about delivering relevant and engaging content. If you expect email recipients to share your messaging with their

networks, then it must be compelling.”

eMail Create consistent, relevant and branded

communication Develop rapport and reward loyalty Generate traffic through incentives and packages Leverage brand and travel partners Support mobile messaging for consumers

on the go

Within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are "on-the-go."

Events Participate in offsite events where

your audience frequents Provide a unique experience, something that

competitors can’t deliver Create onsite events, even small events

such as “Meet & Mingle” for guests Develop rapport with local channels to

spread the word

Direct MailGrow your database through a Direct Mail program and develop market specific messaging for increased response rate.