SharePoint Fest NYC - Designing Change - Triggering Cultural Metamorphisis final

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Organizational Change Management – One of the most overlooked and under planned parts of many SharePoint implementations. You simply cannot afford to ignore the importance of this topic. Successful organizational change management is a critical component to ensuring the success of any SharePoint initiative. In this session we will discuss field proven tactics to help your users make sense of the change that your SharePoint solution will inevitably bring into their daily work lives. I will share a user adoption framework and some factors you should consider when planning your next SharePoint initiative. We will challenge the mindset that adoption can be driven and embrace the concept of designing change for long term sustainable cultural acceptance. By attending this session you will be able to: Design your own organizational change management strategy Understand how to foster user adoption Understand how to engage and build solution champions Build a communication plan Apply field tested strategies in your organization

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Designing Change Triggering Cultural Metamorphosis

Michelle CaldwellAvanade

DIRECTOR & REGIONAL LEAD

Michelle Caldwell

Mary.m.caldwell@avanade.com @shellecaldwell shellecaldwell.com

SPEAKER

Since 2005

2 3

4 5

1Introductio

nSuccess

Requirements

Cultural

Change

Types of

Adopters

Motivation

Considerations

6Adoption

Techniques

Introduction

Failed Adoption “Strategies”

7

0%40%80%

120%160% 143%

35%

Projects’ ROI with Change Enablement

Change Enablement Increases Project Success

*Source: Change Management That Pays, McKinsey Quarterly, Number 4, 2012.

According to McKinsey, an effective Change Enablement program in place increases a project’s

ROI.*Every dollar

spent on the project gains $0.43

Every dollar spent on the project loses

$0.65

Where do you Start?

Who Should beInvolved?

How do you see it through to the end?

Develop a Need to Change

12

What do I communicate?

When?

Who?

Requirements for success

14

Investment

TimeResources

Money

15

Seek Champions

16

Think about what strategies fit

Compatibility

18

Baby Steps

19

Promote the Solution

20

Training as Needed

21

Collect Feedback

22

Keeping things on track

23

Cultural Challenges

Factors that

Hinder

Adoption

Fear Factors•Loss of Control•Loss of Personal Value•Confusion of new tools•Anxiety about changing existing work processes

Factors that

Support

Adoption

Share the Plan

28

Good Fit?

Resist the sink

31

Support In Place

Types of

Adopters

34

Innovators

35

EarlyAdopters

36

Early Majority

37

Late Majority

38© 2013, Information Control Corporation

Hanger Backs

Phases of

Adoption

Awareness

Deployment

Usage & Availability

Ongoing Adoption

Adoption

Considerations

•Add value•Desire to contribute•Enjoy new things•Desire to do a better job

Make the undesirable desirable

45

Harness Peer Pressure

•Celebrate success•Power of the community

• I Don’t want to stick out

• Role Models for Change

• Fear of Criticism

46

Design Rewards

47

Motivation

•Personal•Social•Organization

•Executive Blog•Entry Communication•Promotion Video •1st Touch Event•Podcasts•Posters•Teaser Communication •Employee Productivity Home

•Teaser Communications•Online/on-demand Training •New Employee Orientation•Tips & Tricks•Virtual Coach•SharePoint Sandbox•FAQ

Personal

Social

•Early Adopter•Webcasts•Viral Marketing•Roadshow•Executive Sponsorship•Super-User Community

•Classroom Training•Lunch & Learn Training•Brown Bag Sessions•Auditorium Training

Organizational

•Awards Incentive•Super-user Community•New Employee Orientation•Newsletter

• Podcasts • SharePoint Sandbox• Employee

Productivity Home

Adoption

Techniques

Promotional Video

54

Brown Bag

On line – On Demand Training

Podcasts

Desk Visit

Executive Sponsorship

60

Super-user Community

Best Buy: The rise of the ninjas-a SharePoint 2013 user adoption story: http://channel9.msdn.com/Events/SharePoint-Conference/2014/SPC296

Virtual Coach

62

SharePoint Sandbox

DIRECTOR & REGIONAL LEAD

Michelle Caldwell

Mary.m.caldwell@avanade.com @shellecaldwell shellecaldwell.com

SPEAKER

Since 2005

2 3

4 5

1Introductio

nSuccess

Requirements

Cultural

Change

Types of

Adopters

Motivation

Considerations

6Adoption

Techniques

References

Microsoft Excel Worksheet

• Essential SharePoint 2013 Book• User Adoption Strategies Book• Roadmap for Collaboration Book• Shepherd's Guide for Users Book• 42 Rules for Successful Collaboration Book• Microsoft User Adoption Guide for 2013• Additional Promotional Video - http://sco.lt/5iS5k9• SPOT Promo Video - http://sco.lt/8fFlVh• Productivity Hub - http://www.microsoft.com/en-us/download/details.aspx?id=7122• Discover SharePoint - http://www.discoversharepoint.com/

Microsoft Excel Worksheet

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