Simple Ways To Use Technology To Improve Your Event

Allie MagyarCEO, Hubb @Event_Tribe @hubbdotme

Simple Ways to Use Technology to Improve Your Events

Event Manager = Event Architect

Event Technology 101• What is Event Technology?

• Importance of Integration

• How to approach Event Technology strategically

How To Use Technology To Improve Your Events

Measure & analyze

Enhance event experience

Get organized & facilitate collaboration

Get organized & facilitate collaboration

How Tech Can Help You Get Organized & Collaborate

Makes it easy for remote teams or contributors to collaborateAll documents in a single place Easily track progress on tasks and projectsAllows automation of certain tasksScalable

Communication & Collaboration Tools

Project Management Tools

Content Management Tools

Types of Tools in this Section

Communications & Collaboration Tools

GET ORGANIZED & FACILITATE COLLABORATION

Slack• Platform for team

or project-based communications

• Super easy to use

• Great mobile app• $0-$13 user /

month

www.Slack.com

SharePoint• Easily share

documents and calendars with your team

• Edit documents online

• $5-$10 user / month

www.SharePoint.com

Google Docs

• Essentially a free online version of Microsoft Office

• Good for back and forth edits between individuals / teams

http://docs.google.com

PowerPoint & OneNote• Create

timelines & status updates with PPT

• Use OneNote for easily accessible execution guides

www.PowerPoint.com www.OneNote.com

Project Management ToolsGET ORGANIZED & FACILITATE COLLABORATION

Asana• Create cards, lists

and boards to track projects and tasks

• Assign tasks and subtasks to people, who then get email notifications and reminders

• Designed for use by teams

• About $8 user / month

www.Asana.com

Microsoft Office 365 Planner• Easily

integrates with Microsoft products

• Best for larger, more complex projects

• $8.25-$12.50 user / month

Content Management ToolsGET ORGANIZED & FACILITATE COLLABORATION

Content Management Tools

• Is what you make of it (not necessarily a bad thing!)

• Take care to stay organized

• Free

Spreadsheets & Email

• Automate many of the complex workflows required to collect, manage, and market content

• Call for papers and grading happens in one place

• Speakers, exhibitors, and sponsor can update their own information

• Connects with other tools

Hubb

www.hubb.me

Measure & Analyze

How Tech Can Help You Measure & AnalyzeCollect useable data on potential and actual attendeesEasily see & interpret trends & preferencesGive your attendees a seamless experienceMake necessary adjustments to stay on targetAutomate time consuming tasks

Website & Registration

Data Collection

Attendee Feedback

Data Visualization

Types of Tools in this Section

Websites & Registration

Templated Website Builders Swoogo

• Pre-designed templates

• Form add-ons that can be used for registration

• Price: Free (with ads) - $38/ month

• Easy-to-use interface; don’t need to know html / CSS

• Designed specifically for events & registration

• Price: $500 - $2000 / month

Collect DataGoogle Analytics TRC ScanTracker

Tech Know How:

COST: FREE COST:

Tech Know How:

ShowGizmo

Tech Know How:

COST:

Attendee FeedbackGoogle Forms Survey Monkey ShowGizmo

Tech Know How:

COST: FREE

Tech Know How: Tech Know How:

COST: COST:

Data VisualizationExcel Power BI

Tech Know How:

COST:

Tech Know How:

COST:

Enhance Event Experience

How Tech Can Help Enhance the Event ExperienceKeep attendees engagedPut information in the hands of attendeesGive attendees a seamless experienceFacilitate feedback

Presentation Tools

Lead Retrieval

Mobile Apps

Types of Tools in this Section

Presentation Tools: Glisser• Poll and survey

audience, results appear in presentation in real-time

• Share presentation slides to audience smartphones

• Attendees can vote on questions for Q&A

• Free (premium plans available)www.Glisser.com

Lead Retrieval:TRC ShowLeads & ScanTracker• Easy access

control• Instant lead

sources for exhibitors

• Learn from your data around event experience

www.TRCBadgeRite.com

Mobile Apps: ShowGizmo• Provide up-to-

date show information

• Allow attendees to build their own schedules

• Connect with other attendees

www.ShowGizmo.com

How can you use tech no matter what your skill level?

Team Organization = Workstreams

New To Tech? Try These Tools:Tools to Organize & Collaborate Tools to Measure

& AnalyzeTools to Engage

Comfortable with Tech? Try These Tools:Tools to Organize & Collaborate

Tools to Measure & Analyze Tools to Engage

The Journey to Connected Information

Strategic PlanGoals & ObjectivesToolsetsR&Rs

Innovate

Broadly ShareYour Plan

Choose Your Event Tech Partners

Implementing Technology Tools For Your Event

EventTech Questions to Ask Yourself1. Is it easy to use not only for myself but for

my extended team?  Will this save me time and help me be smarter about my events? 

2. Does it fit my business need or have flexibility for me to utilize in a way that makes sense?  Can I update information at 2am in a pinch if needed? 

3. Do they play nice with others?  Who are they integrated with? 

Key Takeaways1. Plan in advance.  Work put in up front saves you

untold hours when you are most stressed close to the event.

2. Know which tools you'll use for what purpose and make sure your team is 100% clear on the process.

3. Ensure your tools work easily together.  There are many best-in-breed providers the believe in integrated technology to meet your specific business needs.

4. Start simple and with a solid plan for implementing. 

Allie MagyarCEO, Hubb @alliemagyar allie@hubb.me

@swoogo @Glisser@ShowGizmo @TRCBadgeRite

@event_tribe

@hubbdotme

Q&A