SMX London 09 - Search Marketing Trends - Merinda Peppard

Latest Stats about the Search Engines

Merinda PeppardEuropean Marketing Manager

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Quarterly Reports

• SE spend reports issued each quarter

• Consistent basket of UK clients

• Travel, retail, finance and other verticals

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Impression Volume Surged

The recession is not stopping the consumer searching

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Advertisers reduce spend 6% YoY

...while ROI increases 10% YoY

Shift to Efficiency Strategy

spend 10%8% spend 27%25%

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spend

- 23%-4% ROI

8%

ROIspendROI

Google Maintains Dominance

Yahoo Content0.10%

Yahoo Search11.60%

Microsoft Live Search3.30%

Google Content3.20%

Google Search81.80%

Q1 2008

Yahoo Search9.50%

Microsoft Live Search

3.90%

Google Content6.00% Q1 2009

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81.80%

Google Search down 1.2%, but Content up 2.8%

Yahoo Content0.00%

9.50%

Google Search80.60%

• Placement reports

• Reduced accidental clicks

• Domain tasting detection

• Revised best practice advice

•

Google Content has improved

• Placement (site) targeting

• Display ads

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Summary

• Google Gap

• Content Network produces good ROI

• Lost out in 2008, but holding steady

• Still needs to find a larger audience

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Download our report

www.efrontier.com/research

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Merinda Peppard

Email: merinda.peppard@efrontier.comEmail: merinda.peppard@efrontier.com

Blog: blog.efrontier.com

Twitter: efrontier

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