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StoreYa.com, the leading social commerce platform, will discuss in this webinar the following topics: - Explore the history of Facebook commerce, reviewing success stories and mistakes of big and small brands. - Provide engagement tools and best practices one should use in order to manage a Facebook store wisely. - Introduce techniques to successfully promote your Facebook store.
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Social Commerce on Facebook
Speaker:Yariv DrorCo-Founder & CEO StoreYa.com
Agenda• Facebook-Commerce – Should I Bother? ‘Show Me the Money!’• Too Big to Fail? – Big Brand Mistakes• Why put efforts in Facebook commerce?• Success Stories of Big and Small Brands• How to Import a Web Store to Facebook• Best Practices for social commerce• Q & A
Social Commerce – Money Time
Booz & Co. July 2011
Social Commerce – Money Time
• Companies will generate 50% of web sales via social and mobile by 2015. (Gartner, Oct. 2011)
• 35% of online shoppers say they would be likely to make a purchase directly from Facebook. (Shop.org, April 2011).
Ok, so there is money in Social commerce, but can WE sell on Facebook?
Why put efforts in Facebook Commerce?
• Facebook community v. Google Adwords
Why put efforts in Facebook Commerce?
Fan = potential leader• Want = wish list• Own = Viral Recommendation
Why put efforts in Facebook Commerce?
Big Brands Success Stories
Heinz ‘Get Well’ Soup cans: • 4 weeks• 2,127 sales• 1 sale per 8 fans• 200% (32,810) increase in Facebook ‘Likes’
Nava Zahavi Jewelry Store (Link)• 6 months• $4,000 cost• 10k likes• 400% ROI
Small to Medium Size Business Case Study
Group Deals Performance
How to Import a Web Store to Facebook.. in a click
How to Import a Web Store to Facebook.. in 3 clicks
Connect Your Store to Your Facebook Fan Page
Customize your store
Publish your Store on Facebook
Best Practice
• Talk to the Wall!
– What should you post?– How should you post?– How frequent to post?– What time of the day should you post at?– What day of the week is the best for your posts?– What keywords should you use?– What questions should you use?
Best Practice
• Treat your fans as VIP
Best Practice
• Use as many social elements as possible
Best Practice
• Advertise your Store
Best Practice
• Engage with your fans
Best Practice
• Engage with your fans
Best Practice
• Engage with your fans
Summary
• Facebook-commerce is worth your time• Facebook-commerce requires less efforts
than eCommerce, but some efforts are still required
• Importing your store can be done in a minute
• Once your Facebook store is live you should start marketing it socially
Q & A
Please submit your questions!
Social Commerce on Facebook
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