Social Media: a business briefing

a business briefing

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What is Social Media?

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Social Media is an umbrella term that defines the various activities that integrate technology, social interactions, and the construction of words, pictures, videos and audio.

People having conversations

online.

OR

http://www.youtube.com/watch?v=sIFYPQjYhv8 orhttp://www.youtube.com/watch?v=NhPgUcjGQAw

Think of it like…A 24/7 Business Cocktail Party You can attend from anywhere!

Why are you there? Your customers are there

Your competitors are there

You want to build relationships

How do you manage yourself? Meet people

Start conversations

Answer questions

Solicit advice

Why Friend or Follow?People come to online communities:

Looking for top-rated answers (How do I…)

Voicing their valuable opinions (I think…)

Complaining, warning(Do not use this because…)

Starting topics(What if / What do you think… )

Creating good debate(What’s right / What’s not)

Sharing the success stories(Last month, I did …)

Bragging(Look what I can do…)

Social Media Landscape

Top Social Networks

Facebook: Users can create a personal profile, add friends, send messages, and join networks organized in a multitude of ways such as by interest area, school, company, or location.

Twitter: Users post, read and share the updates and messages of other users. Tweets are text-based posts of up to 140 characters in length.

Blog: Users create a website that’s updated regularly with articles, commentary, analysis, graphics and video. Readers participate in the conversation by making comments on entries.

LinkedIn: Users can create a professional individual profile and connect with others to expand your professional network.

Internal Tools like Yammer: Users answer the question: “What are you working on?” Through the exchange of short frequent answers, co-workers can discuss ideas, post news, ask questions, and share links, making companies more productive.

Marketing Communicationsis Shifting

Inbound Marketing vs. Outbound Marketing

The old communication model was a monologue

The new communication model is dialogue

Benefits of Social Media

Linking that improves Search Engine Optimizations(Getting found at the top of the Google Search)

Increased Brand Awareness / Visibility

Extends Viral Promotion/Reach

Likeability (personality!)

Participate in the conversation (listening AND talking)

Low/Non-existent entry cost

Social Media: Effort = Effect

Where Do YOU Start?Who’s Using Social Media in your market?

Monitor

Who’s talking about your company?

Monitor

How do you fit into the conversation?

Thank you!

Connect with me:

Email: brandi.heinz@gmail.comTwitter: www.Twitter.com/brandiheinz

LinkedIn: www.LinkedIn.com/in/brandiheinzMy Blog: www.babblingb.wordpress.com