Social Media and Web 2.0

Social Media and Web 2.0

“A Roadmap-Slash-Snapshot-Slash-Overview”

What the HeckIs All This Stuff?

I promise, it’s not hard… or painful.

The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. - Wikipedia

We’ll Start With “Web 2.0”

The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking. - Wiktionary.org

We’ll Start With “Web 2.0”

The use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration. – Novel Concept Studio

We’ll Start With “Web 2.0”

From That Sprang…

Social Media!

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. - Wikipedia

Social Media

A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. – Search Engine Watch

Social Media

A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. – Search Engine Watch

Social Media

Crazy Statistics…

“30 hours of video uploaded every minute

onto YouTube”YouTube Blog

“Facebook has 600k new members per day, 700 million photos and 4

million videos per monthInside Facebook

“Twitter has over 8 million tweets sent daily”

TechCrunch

“There are over 1,200,000 blogs posts put up every

day”Technorati

“1 Billion YouTube videos watched per day”

ComScore

“Flickr has 73 million visitors a month who

upload 700 million photos”Yahoo

Well, Who Are You?The briefest of introductions.

Working in Computers and Computer Culture for over 25 years.

Started in the US Navy in 1985. Worked on the first Internet (Pre-Internet) Biology and Computer Science Degrees Interactive Development Director at LHWH

Advertising and Public Relations I do this stuff…

I’m Jeff

Now, About All This “Social Media” and

“Web 2.0” HullabalooLet’s set the stage, as it were…

In Tribes, Seth Godin defines a tribe as a group of people, who are connected to:

1. One Another2. An Idea3. Each Other

Social Means “Social”

Tribes used to be more localized – however the web has changed all that.

New technology and modes of communication such as blogs, online video publishing and social networking are making it easier to find and nurture geographically dispersed tribes.

Social Means Social

So It’s All About Your “Tribe”

… and you’re gonna wanna do three things.

1. Identify

2. Cultivate

3. Grow

So Let’s BeginBut first, some ground rules.

What Is It?In English, mind you.

How Are People Using it?

Once again, NOT for the Rocket Scientist.

And Most Importantly…

A.K.A. “Last, but certainly not least”.

What Can I (My Business) DO With It?

We like action verbs.

BlogsThe building blog… er block.

A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order.

Blogs, Web Logs, Weblogs…

Blogger 34.9 Million Uniques - January 2010

Wordpress27.8 Million Uniques - January 2010

Blogs, Web Logs, Weblogs…

Think of it as “Your Hub”. Upload all your content to your blog. Centralize your content.

Blogs, Web Logs, Weblogs…

TwitterKinda like a blog, but not.

Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

On Twitter, You Tweet

23.5 Million Uniques - January 2010

On Twitter, You Tweet

The key to Twitter is it’s “Realtime”. SEO, SEO, SEO. Promotion of your other content. Monitor conversations. Ease of tools.

On Twitter, You Tweet

Facebook, Etc.Thought I’d leave this one out?

A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provides means for users to interact over the internet, such as email and instant messaging. Although online community services are sometimes considered as a social network service in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered.

Connect, Share, Participate

Holy Mackeral! Just remember. Tribes. Users. People.

Connect, Share, Participate

Facebook:A reference book or electronic directory made up of individuals’ photographs and names; A college publication distributed at the start of the academic year by university administrations with the intention of helping students get to know each other better;

Connect, Share, Participate

Facebook:A global social networking website that is operated and privately owned by Facebook, Inc.

Connect, Share, Participate

Facebook:133.6 Million Uniques - January 2010

Connect, Share, Participate

Facebook: More than 400 million active users 50% of our active users log on to Facebook

in any given day More than 35 million users update their

status each day More than 60 million status updates posted

each day More than 3 billion photos uploaded to the

site each month

Connect, Share, Participate

Facebook: More than 5 billion pieces of content (web links,

news stories, blog posts, notes, photo albums, etc.) shared each week

More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have

active Pages on Facebook More than 20 million people become fans of

Pages each day Pages have created more than 5.3 billion fans

Connect, Share, Participate

Back in June 2009, Nielsen estimated that the average U.S. user spent four hours and 39 minutes on Facebook per month. That’s about 9.3 minutes per day in a 30-day month. In August, that number rose to five hours and 46 minutes, or 11.5 minutes per day.

Connect, Share, Participate

In January 2010, though, the amount of time the average person spent on Facebook jumped to more than seven hours. Each American Facebook user spent an average of 421 minutes on Facebook per month, which amounts to more than 14 minutes per day.

Connect, Share, Participate

Even if you lump together the time spent on Google (1:23), Yahoo (2:09), YouTube (1:02), Microsoft/Bing (1:35) Wikipedia (0:15), and Amazon (0:22), it still doesn’t beat Facebook.

Connect, Share, Participate

Connect, Share, Participate

Fan Pages Viral Promotion via “Share” Mechanism. User Generated Content. User Interaction. Reputation Management and Brand

Building. Mind your netiquette! It’s an opportunity to

solve a problem for all to see.

Connect, Share, Participate

MySpace50.6 Million Uniques - January 2010 MySpace and Facebook virtually flipped positions over the course of a year — in December 2009, visits to Facebook accounted for 68% of visits to a custom category of 10 social networks, compared to MySpace’s 28%. In December 2008, Facebook had 29% of visits and MySpace had 64%.

Connect, Share, Participate

LinkedIn15.4 Million Uniques - January 2010

LinkedIn has over 60 million members in over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

Connect, Share, Participate

YouTube, Flickr, Hulu, Etc.

Share, share, share!

Youtube - 97.7 Million Uniques - January 2010

Vimeo - 3.3 Million Uniques - January 2010 Flickr - 26.2 Million Uniques - January 2010

Media, Media, Media…

86 percent of the total U.S. online population viewed video content.

The average online viewer consumed 187 videos in December 2009 (up 95 percent vs. year ago), while the duration of the average video viewed grew from 3.2 to 4.1 minutes.

The Power of “Embed”. Engagement and User Generated Content!

Media, Media, Media…

Media, Media, Media…

WikisAn often overlooked, but useful tool.

Wiki software (also known as a wiki engine or wiki application) is software that runs a wiki, or a website that allows users to collaboratively create and edit web pages using a web browser. Wiki software is a type of collaborative software.

Your Employees, your Customers, they’re all technically “users”.

Harness Group Intelligence

RSSI like to call this one, “the facilitator”.

RSS (most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.

Keyword: “Syndication”

It’s the glue that binds it all together. Make your blog easy to subscribe to. Connect it all! Star Trek.

Keyword: “Syndication”

Social BookmarkingSay what?

Social Bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

“Folksonomy”-A Favorite Of Mine

Digg39.8 Million Uniques - January 2010

Delicious1.1 Million Uniques - January 2010

“Folksonomy”-A Favorite Of Mine

Press Releases. Like, totally Digg your blog, man. Bookmark and share.

“Folksonomy”-A Favorite Of Mine

Conclusion?This stuff is important, big, huge even.

Some things to consider:

1. Get out there and protect your brand.2. Have a content strategy.3. Use Your Street team.

What Next?

It’s all yours.

http://www.slideshare.net/JeffRSmall

Resources?

Thanks!

Now, Any Questions?