Social Media Breakfast Redwood Falls MN 050313

Jo Miller, GPC JMGRANTS.COM

@JM_GRANTS

Presentation for:

Why is My Favorite Nonprofit Anti - S.O.C.I.A.L?

SOCIAL MEDIA BREAKFAST

MINNESOTA April 25, 2013

@JM_GRANTS

TECHNOLOGY IS MY FRIEND!

Photo Credit Flickr: Catskills Grrl

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Understand the Goals of Social Media Activity

Photo Credit: Jo Miler / Art Credit: Jacob Miller

Momma always said, “Be a good Neigh-Bird”!

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Be Good, Be S.O.C.I.A.L.

Serve Open Connect Integrity Action Listen

Graphic Credit: Convio “Going Social” 2010

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SOCIAL LOGIC MODEL

Adapted from McKnight Foundation Community Impact Challenge

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ood reat

Start Doing

(on a tight budget)

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TOTAL BUDGETS TO MAINTAIN SOCIAL NETWORK PRESENCE IN THE LAST 12 MONTHS

www.NonprofitSocialNetworkSurvey.com

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REASONS FOR NOT BUILDING HOUSE SOCIAL NETWORK

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NPO Dedicated Staff Time in Last 12 Months

56% 12%

10% 8%

3% Full Time Employee

0 FTE1/4 FTE1/2 FTE3/4 - 1 FTE1 1/4 - 2 FTE3-6 FTE

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Monetizing Social Networks

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Social Networks & Online Communities Not Just for ‘Young’

Twitter Users 35 or Older

Pintrest Users 35 or Older

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Age Distribution on Social Networks & Online Communities

0-17 18-24 25-34 35-44 45-54 55-64 65+

DoubleClick Ad Planner(Google), US Demographics, June 2012

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CHANGE IN ALLOCATING STAFF OVER NEXT 12 MONTHS

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Increasing Numbers of Members In-House Networks

Take Away: Program Longevity Increases Reach!

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TOP 3 FACTORS FOR SUCCESS ON SOCIAL NETWORKS

#1 Developed a Strategy

#2 Prioritization by Executive Management

#3 Dedicated Social Media Staff

TAKE AWAY: Invest Time – Values – Resources for Social Media Success

Source: www.NonprofitSocialNetworkSurvey.com

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•Budgets •Staffing •Technology & Tools

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"Technology is anything that was invented after you were

Everything else is just stuff."

~Alan Kay

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Twitter

@MNGrantPros

@JM_Grants

@dgriesmann

#GRANTCHAT

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JO MILLER, GPC

http://pinterest.com/pin/469078117408693499/

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http://jmgrants.com/how_to_twitter_chat/

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TWEETCHAT = HASHTAG MAGIC!

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AMBASSADORS

Association Chapter

Mentored Client

Mover & Shaker

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FAKE IT OR MAKE IT -

Take Away: Don’t Buy (Random) Followers

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YOUR WEBCAM!

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Project Management Collaboration Communication Research Writing

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The Team

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Tech Tools

@JM_GRANTS

(PSSST! ITS FREE – REALLY, FREE!)

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Open Source

OpenOffice Thunderbird

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COMMUNICATION

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PROJECT MANAGEMENT

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The Great Curate!

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Delicious.com

www.delicious.com/jomillergpc/techtools

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Evernote.com

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Image Editors

IrfranView

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CONNECTIONS ARE EVERYWHERE

I'm glad you could find use for my image on your blog post. Photography is not something I do for money unless it's a specific assignment, so I'm all too happy that something I created and something that you created could go together. The whole notion that the internet could bring two people at opposite sides of the world together through something they created is ever fascinating to me. Thank you for your kind words, and I wish you well and great success to your website.

Photo Credit: BlueDotWalker on Flickr

Social Media Breakfast Redwood Falls MN 050313

Technology

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