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The following presentation slides were used in a guest lecture for a MBA course at the University of Alabama-Birmingham. The topic was on the growth of social media and its influence on organizational business models. Additionally, the presentation highlights the many by-products caused by social media (e.g., Flickr mapping cities with GPS coordinates, the convergence of digital identities, and crowdsourcing idea platforms, among others).
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Social Media
& Experienced-based Business Models
Paul M. Di Gangi, Ph.D.---------------------------------------
#InfoSysProfessor #LoyolaMaryland
I am a product of my...
network
My experiences have taught me to…
Always
Startw/
Questions
http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/
Question
What is social media really?
To truly understand it...
You need to go back to the beginning... to the group that was trying to share...
what interested them!
They started with this.
And look what they did?
Connecting the dots broadened our experiences.
And as these dots became
connected
People started to want to speak up!
Circa 2006
Culture
Power Distance
Individualism
Masculinity
Uncertainty Avoidance
Long-Term Orientation
Participatory Culture
No longer bound by physical boundaries
Wellman’s Networked Individualism
http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/
04/09/2023
We can choose our own paths…
Social Affordances
“Social” Participatory Culture
Technology that enhances experiences and adds depth to the
relationships formed among individuals and/or organizations…
which is driven by users…
contributing content.
Social Media Value
Ubiquitous Infrastructure
Proprietary Content &
Cool
So what?
By-products
ofSocial
ParticipatoryCulture
< 1 >
The Business Model is Disrupted
Johnson, Christensen, and Kagermann (2008)
The conceptual foundation that determines how an organization creates and
captures value.
Develops the boundaries of an organization
04/09/2023
It must evolve in order to survive...
Closed Model
Organizations internalize resources for value creation; restrict access to knowledge, and
protect intellectual property.
Open Model
Organizations leverage both internal and external resources for value creation;
strategically interact with its environment
Co-created Model
Focus is on the crafting of a unique, positive user experience in order to generate mutual benefits for both organizations and users.
< 2 >
Something is always left behind...
Convergence of our Identities
Who Am I? | How Am I Seen?
Sorry Jamey
Real W
orl
dD
igita
l World
They Merge!
I’m Hooked
How can I leverage
#SM?
dependsIT
#SM is designed to be flexible...
But here is what I’ve learned so far...
More is NOT always better!
Don’t Make the Simple Mistake
Don’t Forget to See What’s Next!
Thanks for Listening
Connect
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