Social Media for Workforce Boards

Social Media 101

SOCIAL MEDIA

What does it all mean?

One word.

CONVERSATION.

One-way communication.

Everyone has a voice.

What’s the big deal?

Do you need a voice everywhere?

One word.

NO!

The Big Three

In Plain English

In Plain English

In Plain English

Now let’s put these tools to work.Personal branding.

Personal Branding:The process by which people and their careers are marketed to others.

Let’s say you need a doctor…

What do you do?

Why?

Credible

Satisfied Customers

Current

Philosophy

SO?

Credible

Satisfied Customers

Current

Philosophy

So now you know, but what do you DO?

1. Get in the right frame of mind.

2. Build a LinkedIn profile.

3. Create a Twitter profile.

4. Blog about your passion.

5. Connect with friends, neighbors and past co-workers.

6. Find five blogs to read every day.

7. Comment on one blog post every day.

8. Find 20 people to follow.

9. Engage with one “tweep” each day.

10. Connect with tweeps and blog peeps on LinkedIn AND in real life.