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Social Media Guidelines - This infographic graphically represents our social media guidelines - it is designed to be easily understood and to provide some ideas to employees as to how to use social media
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DoBe responsible
Be timely
Be professionalAdd value
Be yourself
Be transparent
• Is this of interest to my audience
• Will my audience understand it?
• Does it solve a problem for my audience?
1.Post when angry, tired or inebriated
Post content that is disrespectful of anyone
Be dishonest
Share company secrets
Don’t
How To Act?
Blogs
• Your profile
• Your company page • Groups
• Your profile
• Company page
• Groups
• Customer pages
• Company feed
• Groups
• Direct messages
• Industry• Company• Customer
• Personal account• Business account
• Public posts • Your circles
Twi�erFacebook
WhereTo Post?
2.
• Check In to an event or workplace
• Post to the company wall
• Share industry ar�cles on your wall
• Promote company jobs to friends
• Comment in an industry group
• Post company videos & pictures in your wall
• Post an update on your latest project
• Share stories about the company
• Ask other teams for advice
• Ask the marke�ng department to promote your content on other social media
• Introduce new employees
Online Arena
• Retweet a company message to followers
• Tweet updates from an event you’re at
• Tweet a video or a picture
• Create a customer or prospect list
• Follow or @men�on industry leaders, partners or customers
• Tweet links to company and industry artlcles
• Use industry #hashtags
• Update your profile
• Share news and informa�on
• Connect with people you meet
• Contact customers with valuable informa�on
• Answer a ques�on in Linkedin Answers
• Create a blog about your area of exper�se
• Write guest blogs for partners / customers • Comment on industry blogs and forums
• Use RSS feeds to listen to & follow blogs
• Link your blog to Facebook, Linkedin and Twi�er
• Write a blog post for the company blog
Blog
• Share company informa�on with your circles• Start a hangout with clients• Add industry leaders to your circles• Share industry informa�on with your circles
Also Consider......
Slideshare
Flickr
Foursquare
Skype
Tumblr
Ning
- Viddy
- Ideascale
- Gotomeeting
INNOVATE COLLABORATEINNOVATE COLLABORATE
Twi�er
WhatTo Post?
S CIAL MEDIA S CIAL MEDIA GUIDEGUIDE
www.symphony3.com/social-media@symphony3think
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