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This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.
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Social Media Primer for Business
keithburtis.com
keithburtis.com
Nearly the Year 2010
We Are All Connected
The hierarchy is Crumbling
Millions Entering Social Networks
The Web has given EVERYONE a voice!
Growth of Social Networks
alone is growing at 1300% a Month!
Social Media is Successful because it is not about the technology
Image Credit: Wikipedia
It’s about being human
Who is Talking about you?
Employees
Customers
Friends
Relatives
Competitors
maybe it’s time to join the party?
FACT
Your brand is no longer what you say it is
FACT
Your brand is no longer what you say it is
Your brand is Googles Perception of who you are....
FACT
Your brand is no longer what you say it is
Your brand is Googles Perception of who you are....
Your brand is what people are saying about you when your not listening.....
FACT
Where do you Research...
Major Purchases?
Historical information?
Technology?
Market Opportunities?
Competitors?
Clients?
Gobbled up 90% of search in 2008!
Gobbled up 90% of search in 2008!
Google Market Cap Now Bigger than General Electric
FACT
Online Purchasing is up over 200% every year for the last 5 years!
FACT
Google Ranks on:
Domain Age
Recency
Relevancy
Inbound & Outbound Links
Social media is:
Always Recent!
Relevant to the Reader! (Opt in)
Indexed by Search Engines!
Great for building reputation and brand awareness worth talking about!
Lets See????
Are you easily Located on Google?
Be listed above the fold!
Blog/Social Media
Are potential members finding what they need?
What Does Google see in you?
Is your Web Presence all about
you?
FACT
62% OF PEOPLE TRUST THE RECOMMENDATION OF A COMPLETE STRANGER ON THE WEB OVER TRADITIONAL COMMERCIAL ADVERTISING
~FORRESTER RESEARCH 2009
FACT
FACT
According to a global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising
among 78% of the studies respondents.
~AC NIELSON 2008
FACT
According to a global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising
among 78% of the studies respondents.
~AC NIELSON 2008
FACT
Are you enabling your customers to review and recommendyour products and services?
Consumer Shift of Power & Trust
Social Networks
Product Reviews
Comments
Niche Influencers
Blogs
Microblogs
Don’t be afraid of the Tools!
10 Reasons to Blog 1. Search Engine Marketing
2. Direct Communications 3. Personal Branding 4. Competitive Differentiation. 5. Relational Marketing. 6. Exploit the Niches. 7. Media & Public Relations. 8. Position Yourself as an Expert. 9. Reputation Management. 10. Low cost.
Strategically Planned Blogging provides Unplanned OpportunityFACT
Strategically Planned Blogging provides Unplanned OpportunityFACT
Every Business opportunity came from blogging& Social Channels.
Strategically Planned Blogging provides Unplanned OpportunityFACT
Relatively Unknown in the Arts
Every Business opportunity came from blogging& Social Channels.
Strategically Planned Blogging provides Unplanned OpportunityFACT
Relatively Unknown in the Arts
Every Business opportunity came from blogging& Social Channels.
Completely maxxed out on time for a side business
Strategically Planned Blogging provides Unplanned OpportunityFACT
Relatively Unknown in the Arts
Helping Arts Organizations with their Web Presence
Every Business opportunity came from blogging& Social Channels.
Completely maxxed out on time for a side business
Strategically Planned Blogging provides Unplanned OpportunityFACT
Relatively Unknown in the Arts
Helping Arts Organizations with their Web Presence
Every Business opportunity came from blogging& Social Channels.
Completely maxxed out on time for a side business
Growing massive developer Communities at Best Buy
Strategically Planned Blogging provides Unplanned OpportunityFACT
Relatively Unknown in the Arts
Helping Arts Organizations with their Web Presence
Every Business opportunity came from blogging& Social Channels.
Completely maxxed out on time for a side business
Growing massive developer Communities at Best Buy
Starting my own consulting practice
Blo
ggin
gWordpress is my tool of Choice
Search Engine OptimizedEasy to Update
Free
Ability to Auto-update Social Networks
Creates Home Base
Blogging best Practices
Call to Action
Value Add
Blogging best Practices
Write what you know
Call to Action
Value Add
Blogging best Practices
Create a Call to ActionWrite what you know
Call to Action
Value Add
Blogging best Practices
Provide ValueCreate a Call to Action
Write what you know
Call to Action
Value Add
Blogging best Practices
Demonstrate KnowledgeProvide Value
Create a Call to ActionWrite what you know
Call to Action
Value Add
Behind the Scenes
Understanding RSSReal Simple Syndication
Benefits of RSS
Aggregate All related Information to one place
Be notified as soon as new information arrives
Easy to syndicate your content to ANYONE who wants it
Real Time Search (Strategic Stalking)
Real Time News & Conversation
Focus groups at the tip of your fingers
Instant information
Network in your Pocket
Visibility
Mobile
Personal Branding
Keyword Tracking
Competitive Analysis
Like Minded Individuals
Traffic Generation
Potential for Collaboration
Demonstration of Knowledge
LISTENING
Uber targeted Advertising
Lead generation
Facebook Fan Pages
Unlimited Distribution
Real Time Conversation (Market Pulse)
Reach
Networking
Viral Effect
Access
Test Creatives
Network Valuation?
1,000,000+ Members
Keith’s Top 10 List
1. Never Approach a network or
individual in a network with a greedy one sided
agenda
www.KeithBurtis.com
Keith’s Top 10 List
2. The onset of the digital revolution will forever
change the way we communicate and do
business.
www.KeithBurtis.com
Keith’s Top 10 List
3. Utilize toolsets that help you best communicate
your message.
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Keith’s Top 10 List
4. Sharing in online community spaces can
often bring valuable market research and
Exposure.
www.KeithBurtis.com
Keith’s Top 10 List
5. Opportunity is born of creating consistent value
for others while remaining true to yourself.
www.KeithBurtis.com
Keith’s Top 10 List
6. When customers can interact with the people
creating a product or offering a service the
perceived value is almost always greater
www.KeithBurtis.com
Keith’s Top 10 List
7. Scale and Build Community One
Relationship at a time
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Keith’s Top 10 List
8. Tactics and Objectives must play nice together
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Keith’s Top 10 List
9. Soft Social Metrics Must Correlate Back to
hard Business ROI
www.KeithBurtis.com
Keith’s Top 10 List
10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in
the boardroom!
www.KeithBurtis.com
Keith’s Top 10 List
PASSION!!!Be passionate or go home
www.KeithBurtis.com
Education & Exploration of Social Media & Emerging Technologies
www.keithburtis.com
Education
Strategy
Implementation
Follow Through
716-464-8938
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