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Hosted by E-Web Marketing's Head of Social Media, Wendy Huang. How to build a strategy roadmap
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E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
Social Media
1
Strategy Roadmap
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Laying the foundation
is the key to success
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E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Commitment to execute what is planned will mean
you don’t fail
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Execution will mean less wasted resourcesThis is self explanatory
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
4
Without consistency there is no way to measure
performance
Allows you to remain top of mind Allows you to measure your strategy
over time Creates expectation of more content
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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The online landscape is continually changing, you need to be flexible to be
successful.
Review your strategies and performances regularly
Do more of what works, and less of what doesn’t
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
Workshop Q’s
6
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Workshop Q’s
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To increase customer referrals
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Workshop Q’s
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To increase positive brand mentions by 50% over 6 months
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Workshop Q’s
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We will use Facebook, Twitter, Pinterest and community forums as
our social channels.
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Workshop Q’s
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Facebook – Share tips and tricks that our customers can use to improve their experience with our products. Incorporate like buttons to ensure
they have easy ways to share our content Tweet interesting facts about our product to encourage Retweets
Create and upload content to our pinboard to ensure our product is available to share on Pinterest and actively ask customers to participate.
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Workshop Q’s
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Encourage our existing e-mail database to join our social channels
and participate
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Workshop Q’s
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Create reports with the most important KPI’s
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
Thank You
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Now more on Social Media ROI
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW AustraliaPh: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
www.ewebmarketing.com.au
Call 1300 785 122
Sydney Office
Level 2, 20 Chandos Street
St Leonards 2065 NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
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