Social mediaworkshop19 01_2012

Social Media Advanced

BDM access a number of funding streams in order to bring you cost effective training, this course has has been brought to you courtesy of funding provided by AWM and the West Midlands Business Operations Leadership Project in conjunction with BDM.

‘Improved Business Performance through

Improved Personal Performance’

Your Social Media course is delivered by Jean Maund in collaboration with Just ask Jean.

www.JustAskJean.co.uk

jean@justaskjean.co.uk

Twitter: @justaskjeanFacebook:facebook.com/justaskjean

Linkedin: http://uk.linkedin.com/in/justaskjean

Timetable10.00 Introductions, objectives

10.30 General principlesHow to choose your social mediaActivity 1

11.40 Twitter & Facebook

12.40 – 1.30 LUNCH

1.30 LinkedinActivity 2

2.30 COFFEE BREAK

2.45 Google +

3.30 Next ActionsActivity 3

Objectives

• Introduction to social media– What is social media– Why we need it in our businesses– How to choose which social media to use– General points to consider– How to manage and monitor social media– Specific hints and tips on how to use the major

social media sites

• Twitter– The importance of your profile– Twitter jargon– Finding people

• Facebook– Creating a business page– Groups – creating and joining

• Google +– Understanding and Using Circles– Business pages– Hangouts

• Linkedin– The importance of your profile– Finding key people to connect to– Questions, events and groups

Concerns? Questions?

Why bother with social media?• Statistics• Know, Like & Trust factor

General Guidelines

• Pick the right tools• Know what you want• Keep your branding consistent• Use analytics • Be social• Don't always be selling

Connect the dots

Facebook

Twitter

Linkedin

Google +/ Youtube etcBlog

Choosing the right SM Activity for you and your business

• http://en.wikipedia.org/wiki/List_of_social_networking_websites

Overview of Major Social Media Sites

• Facebook• Relationship-based users • Social/Business• Google+• Content-based users• Business-based users• Business/Information• Twitter• Topic-based users• Celebrities (at least in their own niches -- or minds!)• Business/Information• Business/Self-promotion• Branding• LinkedIn• Business-based users• Business/Branding• Availability

Twitter/Facebook

Similarities

• Personal• Visitors are more likely to be looking for

entertainment rather than business.• Other people can

– Share– Comment

• Can be VERY distracting

• 140 characters•Micro-blogging site

Anatomy of a Twitter page : http://twitter.com/#!/stephenfry

Language

• Names @justaskjean• Tweet• # hashtag

– #FF Follow Friday

• RT Retweet• DM Direct Message

http://www.search.twitter.com

Facebook

Use to

• Make offers /discounts etc– Burt’s Bees

• Other examples:– http://www.facebook.com/Schedulicit– http://www.facebook.com/cocacola– http://www.facebook.com/skittles?sk=app_111834

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Business Pages

Things to consider

•Friendly URL e.g www.facebook.com/justaskjean•Have more than one admin•Check security and sharing settings

Understanding LinkedInThe Social Network for Business Professionals

What Is LinkedIn?

• A social media network where business people grow their networks and expand their business connections

The Benefits of LinkedIn

• Talk directly with decision makers

• Accessible from any computer, any time of day

• Identify, research, contact, follow up, engage & maintain your prospects all in one place

Creating Your Profile

• Your profile = resume, business card & elevator speech all rolled together

• What type of image do you want to project?

• What type of prospects do you want to reach?

Creating Your Profile

• How will you position yourself and contribute your expertise?

• How are other leaders using LinkedIn?• Check out your competitors’ profiles• Adjust your profile as necessary

5 LinkedIn headline tips

• Think value proposition - how do you provide value? Be as specific as possible here and remember the old saying: "the nicher, the richer".

• Think target audience - whom do you provide value for and who will read this? It's not always the end customer that is the decision maker.

• Unique selling point - you are likely to be stacked up against your competitors and you had better have your USP in the headline already to stand out.

• Now think keywords, pepper your headline with the keywords that you think people will do searches for. The more technical terms here the better (software, standards, certifications etc).

• Finally, think memorable. Your greatest challenge online is to be remembered so be creative and/or funny so that your headline sticks with the people that matter.

Customizing Your URL

• Customize your URL for branding purposes

• Easy to remember

• Promote your signature on your blog, Facebook pages & email signatures to drive traffic to your profile

LinkedIn Answers

LinkedIn Groups

• Strengthen connections in an exclusive forum• Where LinkedIn members share common

skills, experiences, industry affiliations, and goals

• Private groups have the authority to accept or deny your request

Google Plus

• http://www.ultimategoogleplusguide.com/

Bringing it all together

• Your marketing plan• Monitoring and control

– Google Alerts

• Managing/scheduling– Hootsuite– Bufferapp

• Linking with each other and your blog/website

Recommended reading

• Know me, Like Me, Follow Me – Penny Power• Groundswell – winning in a world transformed

by social technologies – Charlene Li and Josh Berrow

• Crush It! – Gary Vaynerchuk