Social Networking And Social Media May 5 2009 Final V1

Molly ImmendorfKshinté Brathwaite

Carolyn PolodnaScott Reeser

Molly Immendorf Instructional Technology Specialist University of Wisconsin, Cooperative Extension

Kshinté Brathwaite Youth Nutrition Education Specialist; 4HYD Project Educator University of Wisconsin, Cooperative Extension

Carolyn Polodna Associate Professor of Business University of Wisconsin, Fond du Lac

Scott Reeser Instructional Technologist University of Wisconsin-Extension, Continuing Ed.,

Outreach & E-Learning

“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade”

“Social media is information content created by people using highly accessible and scalable publishing technologies.”

ParticipatoryCollaborative Integrated, often using RSS

Real Simple Syndication

VirtualWorlds

Wiki=fastCollaborative websites

Wikis in Plain English

Immersive Gaming Social Education

Avatar

Long or short articles Easy website creation Comments by readers, optional Subscription by RSS Shameless plug

Teaching with Technology Tips and Tools http://fyi.uwex.edu/edtech/

Extending your personal network Finding new connections with others

Marketing your programming/product Reach new audiences Pages Groups Event announcements

Communicate with a group of people Public or private groups

Privacy concerns

Who are my “friends”?

Life of the data

Why Facebook? Remain connected with friends overseas; convenient.

Easy to set up. Easy to use.

Networking Reaching out to colleagues throughout

Wisconsin. “Meeting” & connecting with colleagues in

other states.Marketing

Getting the word out about Extension. Reaching new audiences.

Additional means of communication Decreasing the distance.

WetPaint.com WYSIWYG interface Free, ad-supported Ads removed for education wikis Public or private sites

Recommended use is for creation and collaboration Teams Multi-state collaboration Collaboration between multiple partners

inside and outside of Cooperative Extension

No slides – go to http://fdlfiresouls.wetpaint.com

Who am I? Scott Reeser meet Orion Enoch

What is Second Life? “Second Life is a 3-D virtual world built

entirely and owned by its residents.” – Linden Labs

3-D Internet Not a game

When you browse the Web….

Internet

Internet

FirefoxSafari

IE

Google

Yahoo

When you browse Second Life….

Second Life accounts are free.

Internet

Internet

Second Life

ClientSecond Life

http://www.secondlife.com

Second Lifehttp://

www.secondlife.com

Island – purchased simulation for building

Avatar – representation of online persona

Prims – basic building blocks for content

Program Innovation Fund Grant Project Primarily for people’s time

Lessons Learned Project Focus Sustainability Event-driven?

Not a recruitment tool; more so community and teaching tool

Plan based on expected useEvaluate Build vs. Buy optionsResist the initial temptation to

recreate wall-for-wall real-life structures

Develop a rough style guide Identify instructional outcomes

(Mock) Student interacting with advisor (no sound) http://www.youtube.com/watch?v=k5AN6RGt_dI

What is Twitter? Microblog, 140 character limit Integrates with other Web 2.0 tools http://www.twitter.com Web and mobile phone tools

Twitter uses Breaking news Marketing Grassroots organizing Thought ticklers Ask questions Integrate with Facebook status

Followers

Flash in the pan?

Information overload

Authenticity

Urban Conference unofficial Twitter http://twitter.com/exturban2009/

University of Wisconsin Cooperative Extension Technology Services http://twitter.com/cetechservices/

Molly’s personal account http://twitter.com/immendorf/

Tweetscan: what’s hot on Twitter? http://tweetscan.com/

Twitterholic: who’s hot on Twitter? http://twitterholic.com/

Twubble: find Tweeps http://www.crazybob.org/twubble/

TwitterAnalyzer http://twitteranalyzer.com/

TwitterFan Wiki http://twitter.pbworks.com/Apps

Twitter about this conference

Go to http://twitter.com/

Username: exturban2009

Password: conferencetrial

Follow at: http://twitter.com/exturban2009/

AlternativeWorlds

Online BookmarksCan be accessed by any computer

using the InternetShare bookmarks with othersSocial Bookmarking in Plain English

Folksonomy vs. Taxonomy

Community creation

Track popular websites

molly.immendorf@ces.uwex.edukshinte.brathwaite@ces.uwex.educarolyn.polodna@uwc.edu scott.reeser@learn.uwsa.edu

Presentation available on SlideShare.net: