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This presentation was made by Tonyo Cruz, social media strategist from the Philippines at BlogFestAsia 2012: http://2012.blogfest.asia
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THE PHILIPPINESGoing blogging, going socialBY TONYO CRUZ
103,775,002 Filipinos12th biggest country in the world, in terms of population
35,000,000 Netizens
• 7th in Asia in terms of number of netizens (2011)
29,862,300 Facebook users
8th biggest Facebook population in the world
9,500,000 Twitter users10th biggest Twitter population, by country (2012)
80,000,000 mobile phone users
2 billion text messagesWorld’s texting capital
Philippine Blog Awards
Now has more categories, and with awards ceremonies for Visayas and Mindanao, apart from the national awards
iBlog Summit
Longest-running annual bloggers’ education event
Cebu Bloggers Society
Mindanao Bloggers Summit
Mindanao Bloggers
Cebu Blog Camp
Overseas Filipino bloggers
Citizen journalism
Citizen journalism
Soccsksargen Bloggers
VBS
Blogfest Soccsksargen
Twitter MeetUps
Social Good Summit 2012
Social Media Day 2012
Challenges
Challenges
• Ethics issues• Conflicts with mainstream media• Copyright and intellectual property issues• Cliques• Payola• Cybercrime Law
Lessons and gains
• Niche blogging• Bloggers, blogging going social• Recognition and accreditation as media• Growing role as influencers for causes, gov’t, business• Bloggers programs from growing number of industries
and govt offices• Citizen journalism
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