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Welcome to the 2009 FMLS
Member Appreciation & Networking Day
Social Media for Real Estate
What is Social Media? Web 1.0 vs Web 2.0 The Difference? Where is Social Media? Get Connected
Facebook Linkedin Twitter
What is your Social Currency?
socialattitudes, orientations or behaviors which take the interests, intentions or needs of other people into account
- Wikipedia
1. Spend some time getting to know others.
2. Produce information of interest and benefit to them.
3. Share it and make it easy for others to do the same.
4. Listen and respond. Ask questions.
5. Do not spend most of the time talking about yourself.
That’s being social.
How do you “Be Social”
Experience is the best teacher
Practice practice practice
Engage personally
Learn and apply to your business
It’s about PROGRESS, not PERFECTION
Web 1.0
Read
Web 2.0
Interact
What is Social Media?
Web 1.0
Read
What is Social Media?
Web 2.0
Interact
What is Social Media?
Web 1.0 Web 2.0
Owning Sharing &Collaborating
What is Social Media?
Web 1.0
Owning
What is Social Media?
Joihardiman********
Web 2.0
Sharing &Collaborating
36 million views195,000 ratings284,000 commentsCan be shared on varioussites with just a click
What is Social Media?
Web 1.0 Web 2.0
Place Placeless
Where is Social Media?
Web 1.0
Place
Where is Social Media?
In 2000, Media outlets such as Headline News and CNN could only be found on cable or a basic website like cnn.com.
Web 2.0
Placeless
Where is Social Media?
1. All ideas compete on an equal footing.
2. Contribution counts for more than credentials.
3. Leaders serve rather than preside.
4. Tasks are chosen, not assigned.
5. Power comes from sharing information, not hoarding it.
Where is Social Media?
Blogs
MySpace
TwitterOther
Where is Social Media?
Social Media’s placelessness will erase the line between the virtual world and the physical world.
Social Media and Real Estate A Match made in Heaven!
How do we use Social Media to be a more productive, informed Real Estate agent?
Build your Network Join Groups and Causes View Friends of Friends and befriend them “People you may Know” Facebook prompt Create a Profile Badge to post on other sites Post Links in your profile Post Photos and build Photo Albums Create lists
Create Lists from your Sphere of Influence
Different Sphere of Influence contacts, can become Lists on Facebook. You can then use target marketing to appeal to a specific lists of contacts.
Possible Facebook Lists to create: Baseball Team Church Groups Football Team Bowling Team Soccer Team Bunko Group Dance Team Book Club Cheer Squad Flower Club Gymnastics Team Country Club Members Alumni Groups –College & High School
Post Links on FacebookThe more you POST, the more you are seen!
Once you post a link, your friends can see the link, they can send it to their friends, and so on. At this point it becomes “Viral” (It Spreads)
If you want to be viewed as a specialist in a certain niche market. Do the research, post the link on your page… others will then see you as the expert! (i.e…Highrise Condos, Golf Course properties, ABC Subdivision) Get informed then SHARE !
Create Photo Albums on Facebook
Create a Photo Album for each of your listings Name the Album, as the address of the home Include a link to a .pdf file of the brochure.
Interested buyers can download and print the brochure direct from your facebook page
Tag yourself in the listing photo, then the photo will show up in all your friends pages.
Create Groups on FacebookA new way to Farm your area! Let others do the work for you.
Create GROUPS… a few to consider:
Subdivision or NeighborhoodPlace links to area resourcesData from Sold and Listed Homes in the areaSchool information for the areaCity informationUtility Department informationLink to a mapping application (i.e. google maps, etc)Local newspapersHOA meeting notes and activity
Post photos of the area, Parks, Walking Trails, Pool, Playground
Your Facebook Group Page can become a “One Stop” shop for the subdivision or neighborhood
(Make sure you have the “Groups” application downloaded on your facebook page)
Other Groups to consider Alumni Group (College, High School)
Post old photos, newspaper articles, updates on classmates
Neighborhood Dog/Cat Lover’s Photos of pets, funny stories, lost or missing pets,
pet sitters Homeowner’s Association
Get togethers, block parties, yard sales/garage sales, photos, babysitters in neighborhood, homeowners phone numbers and email address
Personal Networking
Professional Networking
Micro-communications
Get Connected
Facebook.com What is Facebook?
Facebook is a free-access social networking website. Facebook users may choose to join one or more networks, organized by city, workplace, school, and region. These networks help users connect with members of the same network. Users can also connect with friends, giving them access to their friends' profiles. Users can become Fans of company profiles, giving them access to information posted on the company page.
• The 35-54 year old demo is growing fastest, with a 276.4% growth rate in the past 6 months
• The 55+ demo is not far behind with a 194.3% growth rate
• The 25-34 year old population on Facebook is doubling every 6 months
• There are more females (55.7%) than males (42.2%) on Facebook.
• More than 200 Million users• More than 100 Million users log on at least
once a day.• Average user has 120 friends on the site• More than 3.5 billion minutes are spent
on site everyday!
Who uses Facebook?
istrategylabs.com/2009-facebook-demographics-and-statistics-report
FMLS Facebook Fan Page
Sign Up for Facebook !
joihardimanYour EmailPasswordMale/FemaleBirthday
Click Sign Up
Check in at least once a day It’s ok to NOT be friends with everyone Explore applications, profiles, pages and groups Socialize with others on site, including other
agents Post photos Share a “Good Day” story Share informative articles i.e. Real Estate,
Hobbies, Traveling,
Facebook Tips
Linkedin.com What is LinkedIn?
LinkedIn is the world’s largest professional network with over 37 million members and growing rapidly. LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
Over 37 million registered users
Growing by over 1 million users every 17 days
Twelve million people visit the site every month
The site represents members in over 150 different industries
Linkedin statistics
FMLS Linkedin.com Profile
FMLS Group Members
Getting started
Getting started
Keep profile up to date
Recognize professional nature
Answer questions, join discussions
Sign up for update alerts
LinkedIn Tips
What is Twitter?
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Twitter.com
Older than you think…
• The largest demographic visiting Twitter.com are 35- to 49-year-olds, comprising 42% of all visitors.
• Median age of a twitter user is 31. • 10 percent of Twitter users are
between 55 and 64, the same percentage as between 18 and 24.
Who uses Twitter?
Pick a User NameSelect password
Sign in….You are ready toTWEET
• Give thought to your username• Be sure to include your city and short
description of yourself in your profile• Follow a variety of people, brands and
organizations• Reply to others with “@” replies to start or
continue conversations• Be real
Twitter Tips
Social currency is like a good joke. When a bunch of friends sit around and tell jokes, what are they really doing? Sharing something they think others will like. And what are most of us doing when we listen to a joke? Trying to memorize it so that we can share it with someone else.
The joke itself is social currency.
We hear it. We like it. We want to share it.
What is Social Currency?
Data? Statistics in your farming area.
Expertise? How to buy REO properties.
What is your niche market
Industry info? Interest rate changes.
Stimulus money for homeowners.
Tips? Preparing a home to show.
Trends? Buyers Market or Sellers Market
Identify you Social Currency?
What Social Currency can you share with the world?
Who have you engaged with? Why?
What don’t you like? Why?
Where do you seem to spend the most time? Why?
When have you turned to one over the other? Why?
How do you engage differently? Why?
Evaluate each site
Marketing your Social Media sites
Put your social media site addresses everywhere Flyers Business cards Website Advertising E-mail signatures Mailings Sign riders
Build an Agent BrochureAs a technology savvy agent, I am a member of several Social Media sites. I taketoday’s technology very seriously as more and more people are using it.
I have learned to use these sites as a powerful business tool that gets exposure to hundreds of people directly, and thousands of people indirectly.
One of the Social Media sites I use is Facebook. Facebook has over 200 millionpeople on the site worldwide. For this reason, we can’t ignore it. I use mypresence on the Social Media sites to enhance and strengthen all the othermarketing activities I do.
For instance on Facebook, I post your listing to the site, I then create a Photo Album andtitle the Album as your property address. Once I upload the photos of your home, aninterested buyer can click to print a brochure right from the site! Search Engines love Social Media sites and make it more likely for someone to find your home on the web.
In addition, if you have a Social Media profile, I would like to join your Network of friends and have youjoin mine. Then you can follow my marketing activities for your home and others online.
REAL ESTATE IS LOCAL…… BUYERS ARE WORLDWIDE !
Cordially,
Joi Hardiman
SocialSocial media
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