Social Tech Training - Power Building Online

tools for online advocacy:

building power on the web 2.0

Phillip Djwa - Agentic Communications - phillip@agentic.ca

2

Phillip Djwa, Principal

We provide web development and design

along with strategic planning for medium

to large social change organizations.

3

Social Change Web Developers

•ADVOMATIC

•Echo Ditto

•Communicopia

•Development Seed

•BIRO Creative

•Free Range Studios

•Community Bandwidth

•Fission Strategy

•Web Collective

4

5

online possibilities

• increase your audiences (expand sphere of influence and engage existing

audience)

• engage them into taking specific action (mobilize)

• you can organize (volunteers, movement)

• inform audience about the issue (education)

• you can develop campaigns

6

your process

7

what is your basic platform?

infrastructure

8

but first, a note on

Open Source

Open source software is built by

people working together for each other

infrastructure

9

10

11

12

13

14

15

16

17

What are you going to do?

highly tactical

18

relationships

19

functional model

Collaborate

20

Talk

email blasts, blogs, donor, volunteer, social media

media sharing, advertising, etc

highly collective

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

CanadaHelps

highly collective

39

40

41

43

44

45

46

47

48

49

50

Social Media

Ways to share

highly collective

51

BUT don’t forget email!!

Ways to share

highly collective

52

53

54

55

56

57

58

59

61

62

How do you know it’s working?

highly collective

63

Listen

Media, bloggers, news, online feeds, etc

highly collective

64

65

66

67

68

69

70

Measure

Email, donations, impact.

highly collective

71

Surveymonkey

highly collective

72

73

Salesforce

highly collective

74

76

What are some other interesting tools?

highly collective

77

78

79

80

83

84

85

86

Thank you!

http://delicious.com/juhwawa/sttd

Phillip Djwa

phillip@agentic.ca

highly communicative