SocialBuzzUniversity.com - How to win with Social Media Training

Welcome!Welcome!

www.Facebook.com/SocialBuzzUniversity

www.Twitter.com/SocialBuzzU

www.YouTube.com/SocialBuzzU

Sebastian RuskFounder/Head ProfessorSocialBuzzUniversity.com786-273-7875 directsrusk@SocialBuzzUniversity.com

What isWhat is

Who Gets Social Media?Who Gets Social Media?

GETS IT!

Case StudyCase StudyStarbucks gave it customers avoice to “Share, Vote, Discuss,See.”

Campaign produced 50,000 new product Campaign produced 50,000 new product ideasideas

AdvertisinAdvertisinggIf the band Journey comes to town and you paintA sign that says

“Journey coming to the arena Saturday night” – that’s ADVERTISING!

PromotionPromotionIf you have a parade to celebrate the bandJourney playing in your town Saturday night – That’s PROMOTION!

PublicityPublicity

If the band Journey starts a bar fight in thatSame town –that’s PUBLICITY!

Public Public RelationsRelations

If the bar owner laughs about the bar fight – that’s PUBLIC RELATIONS!

MarketingMarketing

If you planned the bands bar fight – That’s MARKETING.

Social Social MediaMediaAnd if the Bar Owners Wife freaks out

because the bar iswrecked and tweets “Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA.

SalesSales!!If the town’s people go to the Journey concert, eat a local restaurants, meet the band after the show for autographs and buy souvenirs – that’s SALES!

Social Media 101…Social Media 101…

What is Social Media?What is Social Media?

(Wikipedia)…Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...

Social Networking:•Facebook•LinkedIn

Blogs:•Wordpress•Blogger•Tumblr•Twitter (micro-blog)

Media:•YouTube•Podcasts•Video Blogs (Vlogs)

Create a Plan!Create a Plan!1) What are You

Trying to do?

• Branding?• Lead Generation?• Community Building?

2) Who are You Trying to Reach?

•Businesses?•Consumers?•Both?

3) What’s Your Message?

•Are you creating relevant content?•Are you engaging?

Choose Your Arsenal of Networks, but…Choose Your Arsenal of Networks, but…

Keep it Simple…Less is more!Keep it Simple…Less is more!

Choose the right internet browserChoose the right internet browser

www.www.googlegoogle.com/.com/chromechrome

Choose the right internet browser!Choose the right internet browser!

www.www.mozillamozilla.com/.com/firefoxfirefox//

QUCIK TIP!QUCIK TIP!Add Your Social Networks Add Your Social Networks

to your website:to your website:

“How soon not now, becomes never.” – Martin Luther

More than 750 millionactive users• Average user spends more than an hour per day on Facebook• More than 20 million people become fans of Pages each day• 29% of US users are 35‐54• 24.8% of US users are 25‐34

www.Facebook.com

What Do I Post on my Facebook Wall?What Do I Post on my Facebook Wall?

• Text• Photos• Videos• Events• Links

www.Twitter.comwww.Twitter.com

WARNING!WARNING!

Is NOT a dance!Is NOT a dance!

www.Twitter.com

•Twitter now has well over 200 million registered users.

•New users are signing up at the rate of 300,000 per day.

•75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)

•Twitter users are, in total, tweeting an average of 55 million tweets a day.

•Twitter's search engine receives around 600 million search queries per day.

•Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.

www.Twitter.com

•1 Million Followers in 24

hours.

•Engagement

•Bad train wreck

How Do I Choose a Name?How Do I Choose a Name?

www.Twitter.com

•Your Company Name

•Something Catchy

•Stay Consistent w Your other Brands

How Do I Communicate on Twitter?How Do I Communicate on Twitter?

www.Twitter.com

Tweets: You can post text withlinks … max 140characters

How Do I Communicate on Twitter?How Do I Communicate on Twitter?

www.Twitter.com

DM (direct message)followers

Good Twitter Tool…

www.TweetDeck.com

Addt’l Twitter Tools…

www.Hootsuite.com

VIDEO!VIDEO!

www.YouTube.comwww.YouTube.com

Why is it important?Why is it important?

www.youtube.comwww.youtube.com

7 reasons…7 reasons…

www.YouTube.comwww.YouTube.com

1. Video is well received on the web2. Delivers content in a way that adds interactivity – hear, see,

connect.3. Encourages sharing4. Perfect way to show personality5. It’s an entertaining way to deliver a message6. It’s quick and to the point7. It’s FUN

Blogs! Blogs!

1. Its FREE2.Most brands are creating blogs versus websites3.Tells your audience what's happening within your business4.Allows for Frequent Content Updates5.Search Engine Ranking (adds relevant information)

A Couple of reasons…A Couple of reasons…

Blogs! Blogs!

Which blog should I use?!Which blog should I use?!

• Created in May of 2003 (one of the 1st Social Media platforms) • Over 100 millions users• 47% of users are US based• Operates in the over 200 countries• Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile.•  80% of companies use LinkedIn as a recruitment tool.• A new member joins LinkedIn every second.• LinkedIn receives almost 12 million unique visitors per day.• Executives from all Fortune 500 companies are on LinkedIn.• Recruiters account for 1-in-20 LinkedIn profiles.

• Used for B2B online Networking• Great place to post your resume• Great place to find the decision makers you’re looking for.

Why Do I Need It?!Why Do I Need It?!

www.Foursquare.comwww.Foursquare.com

•It attracts savvy customers

•Foursquare is a game… people like games, especially when they are rewarded with something

•Makes a connection between you and your loyal customers.

•The app markets your business to users in your local area as “Nearby Specials” bringing new traffic to your door.

•Tons of businesses are still not on Foursquare, you’re business is at an advantage by being on it.

•You can track what people are doing and what their behavior is.

is an online social media education platform that enables you to increase your social media knowledge and overall understanding of the who, what, why and where of Social

Media. It is our mission to help your brand grasp the power of Social Media so that you can develop an integrated

marketing solution that helps your business build online community by using social media to create social buzz and

local celebrity over your products and services which increases your online presence and word of mouth

marketing so you have more customers and die-hard fans. 

What if I just don’t have time?!What if I just don’t have time?!