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SOFTWARE IS EATING THE WORLD, AND YOU’RE FOR LUNCH!
Edd Dumbill
@edd • edd@svds.com
2 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
3
“… let's seek to understand how the new generation of technology companies are doing what they do,
what the broader consequences are for businesses and the economy and what we can collectively do to
expand the number of innovative new software companies created in the U.S. and around the
world.”
– Marc Andreesen
4 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
DIGITAL NERVOUS SYSTEM
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Data is your business
6 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
7 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
SILICON VALLEY’S DATA MACHINE
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Where does it go wrong?
9 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
CLEAN VALIDATE CONTROL PROTECT
CONVENTIONAL DATA STRATEGY“WHAT YOU DO TO DATA”
10 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
MODERN DATA STRATEGY“WHAT YOU DO WITH DATA”
TARGET VIP CUSTOMERS ATTRACT NEW CUSTOMERS
AUTOMATE
11 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
UP vs. OUT in the Enterprise
Different use cases put different demands on the data infrastructure.
Increasing cost per unit of capability from scale-up architectures causes rationing of resources. Only the most valuable use cases are pursued.
US D
olla
rs
Data Resource Usage
Scale-up cost
Scale-out cost
UC1
UC2
UC3
UC4
UC5
12 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
USE CASE
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NEW TOOLS MAKE IT POSSIBLE
USE CASE
1WORKLOA
D
A
WORKLOAD
B
WORKLOAD
C
WORKLOAD
B
WORKLOAD
C
USE CASE
3WORKLOA
D
B
WORKLOAD
CWORKLOA
D
D
13 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
THE DATA VALUE CHAINHow data can be understood strategically
Discover Ingest Process Persist Integrate Analyze Expose
1414 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
• Make it cheap
• Failure as a feature
• Ask good questions
• Make it quick
• Both learning and adaptation
• Enable the feedback loop
• Don’t break things
• Make operations a platform for innovation
• APIs, platforms, simulation
BUILD FOR EXPERIMENTS
15 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
THE EXPERIMENTAL ENTERPRISE
We need to both support investigative work and build a solid layer for
production.
Data science allows us to observe our experiments and respond to the
changing environment.
The foundation of the experimental enterprise focuses on making
infrastructure readily accessible.
16 © 2014 SILICON VALLEY DATA SCIENCE LLC. ALL RIGHTS RESERVED.
BECOME DATA NATIVE• Can only win with situational awareness
• New architectures offer new opportunities
• Creation of data-driven value requires new approach
• Business must lead, and understand the potential of the technology
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Edd Dumbill
edd@svds.com
@edd
Yes, we’re hiring!
info@svds.com
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