SoLoMo + Google (SoLoMo Thursday Singapore)

Rachit Dayal | Happy Marketer | SoLoMo + Google

SoLoMo + Google

Rachit Dayal, Managing Partner – Happy Marketer

New SEO, AdWords & Analytics Strategies

Rachit Dayal | Happy Marketer | SoLoMo + Google

Agenda

Rachit Dayal

Google’s DNA Shift

Search Optimization

Google AdWords

Google Analytics

Next Steps

Rachit Dayal | Happy Marketer | SoLoMo + Google

Rachit Dayal• Managing Partner, Happy Marketer

– Lead Consultant on all for Happy Marketer– 12+ years of Web experience,

• SEO – Over 50 websites optimized• SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 11+ years of experience

– Singapore’s first Google Certified• AdWords Professional (Jan 2006)• Analytics Professional (Mar 2009)

Rachit Dayal | Happy Marketer | SoLoMo + Google

Rachit Dayal

Rachit Dayal | Happy Marketer | SoLoMo + Google

Google’s Worries about SoLoMoThe Factors DNA & Values

Rachit Dayal | Happy Marketer | SoLoMo + Google

The New Search Engine Result Page

Rachit Dayal | Happy Marketer | SoLoMo + Google

Search Engine Optimization + SoLoMo

Maps & Location Results

Getting Featured in Mobile

Google+ & Authorship

Rachit Dayal | Happy Marketer | SoLoMo + Google

Google+ Author Connections

Rachit Dayal | Happy Marketer | SoLoMo + Google

Getting Featured in Mobile Search• 38 percent of residents own a smartphone.• 82 percent of smartphone users use a search

engine at least one time per week.• 88 percent of smartphone users notice ads

on a smartphone – – 41 percent on search engines; – 46 percent in an app; – 25 percent on a retailer website; – 20 percent on a video website; – 27 percent while watching a video; – and 47 percent while on a website.

• 75 percent of smartphone users watch video; 26 percent watch at least one time per day.

• 79 percent of smartphone users visit social network; 54 percent visit at least one time per day.

Rachit Dayal | Happy Marketer | SoLoMo + Google

Maps & Location Results

Rachit Dayal | Happy Marketer | SoLoMo + Google

Google AdWords + SoLoMo

Sitelinks for Social Assets

Location Extensions

Mobile Web & App Ads

Rachit Dayal | Happy Marketer | SoLoMo + Google

Sitelinks for Social Assets

Rachit Dayal | Happy Marketer | SoLoMo + Google

Location Extensions

Rachit Dayal | Happy Marketer | SoLoMo + Google

Mobile Web & App Advertising

Rachit Dayal | Happy Marketer | SoLoMo + Google

Google Analytics + SoLoMo

Maps & Location Results

The push to “+1”

Google+ & Authorship

Social Signs instead of Links

Rachit Dayal | Happy Marketer | SoLoMo + Google

Social Engagement: Track Social Activities

Rachit Dayal | Happy Marketer | SoLoMo + Google

Geo Reports: Measure Local Impact

Rachit Dayal | Happy Marketer | SoLoMo + Google

Mobile Analytics for Sites & Apps

Rachit Dayal | Happy Marketer | SoLoMo + Google

Multi-Channel Funnels for this Complex World

Rachit Dayal | Happy Marketer | SoLoMo + Google

Next Steps

SEO: To Do List

AdWords: To Do List

Analytics: To Do List

More Training

Rachit Dayal | Happy Marketer | SoLoMo + Google

Next Steps: SEO

Social• Google+ Profile

(Personal & Business)

• Use the “Author” tag

• Get +1 and Tweets

Mobile• Submit a Mobile

Sitemap & test• Develop mobile

friendly sites

Local• Create Google+

and Google Places• Get reviews on

your Maps Listings

Rachit Dayal | Happy Marketer | SoLoMo + Google

Next Steps: AdWords

Social• Include sitelinks

to your FB, Youtube & Twitter accounts

• Advertise on YouTube with pre-roll, banner and in-video ads

Mobile• Create mobile

search & site specific campaigns / ads

• Advertise on mobile apps and measure ROI on downloads

Local• Create Location

Extensions for your campaigns

• Analyze local campaigns for traffic & conversion signs

Rachit Dayal | Happy Marketer | SoLoMo + Google

Next Steps: Analytics

Social• Set up Facebook

and Twitter sharing

• Tag all URLs coming from social campaigns

Mobile• Separate profiles

for mobile websites• Set up event

tracking for mobile apps

Local• Analyze local traffic

with geo report• Track Google

Places, FourSquare etc stats

Rachit Dayal | Happy Marketer | SoLoMo + Google

Next Steps: Training

AdWords (Nov)

Analytics (Aug/Nov)

SEO (Sep)

Facebook (Sep)

Web Video (Sep)

Mobile (Sep)