Sponsor Breakfast Presentation PlaceIQ

“Where you are; Where you’ve

been… Defines who you

are;What you do.”

Mobility: Disrupting how marketers define audience

Location

PlaceIQ’s data platform covers the entirety of

the USA, from urban settings to rural towns.

Platform

PlaceIQ organizes the US by overlaying a grid

of 100 meter by 100 meter tiles. This allows for

quick audience definition, cross-data

comparison, and quick advertising response

times.

Analysis

PlaceIQ aims to understand the people,

businesses, activities, and behaviors that exist

in every tile, for different day parts. We ingest

more than 40 data sources, append them to

tiles and times, and analyze them for quality.

Audience

PlaceIQ’s proprietary taxonomy allows us to

rapidly define audiences based on a device’s

current location and past locations.

College Student

• Is or Has been at college

• Between 18-24• Multiunit housing

near campus

Activation

PlaceIQ delivers advertising based on current

and past device locations, for smarter

targeting.

Measurement

PlaceIQ connects mobile impressions and

devices to understand whether devices who

viewed ads were more likely to visit retail

destinations.

Intelligence

Aggregate device movements help brands and

marketers understand where audiences go.

With PlaceIQ’s data we can paint a rich picture

of consumer journeys.

Value PropositionLocation Adds Unique Definition to Targeting

Content Targeting

home

work

shop

play

eat

Audiences defined bythe world around them.

Audiences defined bywhat they are reading

PlaceIQ Targeting

Defining Dual Audiences

Where you arePIQ Segments

Where you’ve beenPIQ Segments Plus

Audience SegmentCollege Student

College StudentVenues: Gym, Tracks, Hiking, Golf, Fitness Club, Yoga Studio,

Sporting Equipment Stores

Available Impressions: 78,920,000/Mo.

College Student (Plus)Have been in gym or participatory sport venue

Available Impressions: 132,850,000/Mo.

College Student (Plus)Seen in a gym or participatory sport venue 10X+ in the last month

Available Impressions: 43,000,000/Mo.

Audience SegmentsPackaged & Optimized

Demographics Auto Owners Dining Retail

Auto In-Market Recreation Professions Lifestyle

Precision Targeting

Increased targeting through

Polygons: Physical locations are

mapped to polygons with high

accuracy.  

Key locations – parks, retailers,

airports, auto dealerships,

grocery and drug stores, luxury

resorts and more – are further

defined and mapped to

individual tiles.

Place Visit Rate™ (PVR™)

3:12pm 1:55pm

2:54pm

3:38pm4:17pm

Measures specific location visitation among people

whom have been exposed to mobile advertising

Learn What Works

PVR can be analyzed by line item, allowing us to

understand creative or target audience PVR

performance

Quantify Real World Performance

Control groups are created to understand the PVR

lift over the duration of the campaign

Deliver Unique Insights

Additional metrics, like time between impression

and visitation, can be derived and delivered

What Makes PlaceIQ Better?

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Scientific Pedigree

Diverse and Confident Data Stack

Best-in-Class Mobile Audiences

Powerful Location Analytics

Wide Inventory Visibility

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Thank you.