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A Startup is an amazing but challenging journey and you better get a good partner. Bizspark is the one. You need to focus on your product not infrastructure. Windows Azure's cloud services, websites and VMs can handle it for you.
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Instant Web development for creative professionals
Giuliano Iacobelligiuliano.iacobelli@stamplay.comhttp://www.stamplay.com
Microsoft .netCampus 2013 - BizSpark Section
Me
Me
Software Engineer. 29yrs old. Co-founder at Stamplay
Problem
OUR BUSINESSOPPORTUNITY
FacebookMarketing
Platforms forPromotions
Systemintegrators
Softwarehouses
Ad HocCampaigns
Web Agencies
Adv Agencies
Social mediaDigital PR
Online marketing campaigns require software. Many solutions have emerged especially in the area of Facebook Marketing and of online promotions. But communication agencies need to design ad hoc campaigns for their clients and continue to outsource the development of many web applications.
Outsourcing
Solution
Web Designer
+ =
Web developer Social marketing campaign
Not in budget
Slower than
expected
From..
NO DEVELOPERS
ALLOWED
Solution
Web Designer
+ =
A platform for faster, safer, cheaper
web development and management
Coolsocial marketing mampaigns
..to
Technology
Instant Web Development for Creative Professionals
Users and Bricks Events Web App+ =
CALL CART
TWEET
STATUSEMAIL
VIDEO
ON
DO
NEW VIDEO FROM USER
SEND CONFIRMATION
Fully customizable
{js}FRONT END
Generated automagically
BACK END
IFTTT+for+Web+Apps
Value
Stamplay delivers significant value to web designers:we speed up and simplify the process from design to production
and dramatically reduce costs of web development.
Design Application Development Production
Designers have full control
on the user experience and do not need to learn
new technologies.
No more developers, misunderstandings,
delays and bugs.
A fully featured back-endand a rock-solid platform
to manage and run the applications.
Designing an applicationis like playing with Lego.
No specifications nor misunderstandings.
FRONT END
BUSINESS LOGIC
Pause+for+a+commercial+;P
click%to%see%the%video
Looks+nice+and+fun+uh?
So+much+work+behind+it
So+many+pitches
So+many+rejects
You+can+feel+lost.
You+beDer+get+some+help
Get%free%subscrip3on%to%MSDN%Subscrip3on%for%Microso9%So9ware%&%Tools
Access%to%Windows%Azure
Access%to%several%network%partners%Incubators,%investors,%advisers%and%government%organiza3ons%
around%the%globe.
Technical%support%and%training%from%Microso9
Building+the+product
• #%of%users?%%A9er%1%month?%6%months?%1%yr?%%• Capacity?%%Servers?%%Bandwidth?%Storage?• How%do%you%scale%up%or%down%over%3me?• How%can%you%handle%peak%loads?• How%do%you%provide%high%availability?• What%are%the%upfront%capital%costs?• How%quickly%can%you%go%live?• How%do%you%reduce%your%opera3ons%costs?
Usual+quesIons
Com
pute
InactivityPeriod
On and OffOn & off workloads (e.g. batch job). Over provisioned capacity is wasted Time to market can be cumbersome
Unpredictable Bursting
Com
pute
Growing FastSuccessful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enoughCo
mpu
te
Predictable BurstingServices with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity
Com
pute
Cloud+compuIng+paDerns
Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases
• Reduce%capital%&%opera3ons%costs• Simplify%applica3on%deployment%&%management%• Applica3on%&%infrastructure%flexibility• Simplify%scaling%to%internet%scale• Cost%effec3vely%handle%peak%loads• Focus%on%new%func3onality%&%not%infrastructure
So+many+targets
And+you+dont+want+to+end+up+like+this
Introucing+Windows+Azure
Your Datacenter
Virtualization
O/S
Hardware
Network
Data
Applications
Firewall
Web Sites
Applications
Data
Cloud Services
Applications
Firewall Rules
Data
Virtual Network
Virtual Machines
Virtual Network
Data
Applications
Firewall Rules
O/S
Focus on the Application
Windows Azure
Just+care+about+the+product..
Virtual+machinesCloud+Services Websites
A+soluIon+for+every+need
Windows%Server%&%Linux
Flexible%Workload%Support
Virtual%Private%Networking
Build%Infinitely%Scalable%Apps
Rich%Mul3X3er%ArchitecturesAutomated%App%Management
Build%ASP%.NET,%Node.js%or%PHP
Deploy%in%seconds%(FTP,%Git,%TFS)
Start%free,%scale%up%with%traffic
And+you’ll+be+plenty+of+different+needs
STAMPLAY.COM
APP INSTANCE
APP INSTANCE
APP INSTANCE
APP BUILDER
MARKETPLACE
RepositoryRepository
EDITOR
Stamplay+on+Azure
Virtual(machines
Cloud(Services
Websites
Azure+Websites
A+closer+look
/azure site --list platforms
Build+with
/azure site --list db
Microsoft ClearDB MongoLab
Store+in
/azure site --list development
Windows Mac Linux
Develop+on
/azure site --list deployments
Visual Studiopublishing
Team FoundationService
Git
Deploy+with
• Deploy on push from local computer
• Deploy on push from GitHub
• Deploy on push from Codeplex
/azure site --git --help
Giw+awesomeness
Create new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance and scale
Start%Simple
Create new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance and scale
Start%Simple
Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databasesStart with open source apps. Develop with VS and WebMatrix
Supports any Web development tool on any platform (Windows, OSX, Linux)
Code%Smart
Create new sites in seconds and manage and scale them easly.Automatic load balancing and shared storage across instancesScale out or up to reserved instances for improved performance and scale
Start%Simple
Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databasesStart with open source apps. Develop with VS and WebMatrix
Supports any Web development tool on any platform (Windows, OSX, Linux)
Code%Smart
Rapid deployment for quick iteration and integrated source control with Git. Built-in monitoring of perf and usage dataQuick access to request logs, failed requests diagnostics and diagnostics
Go%Live
Total+control+of+your+assets
Even+if+you+come+from++the+dark+side
Applicationbuilding blocks
StorageBig data
Caching
CDN
Database
Identity
Media
Messaging
Networking
Traffic
DEMO?PS: Microsoft Blue screen demo effect is notguaranteed ;-)
http://giulianoiacobelli.com
giuliano.iacobelli@stamplay.com
@giuliano84
http://facebook.com/giuliano.iacobelli
Thanks.
Giuliano%Iacobelli
Photo credits: 365 days of Stormtrooper
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