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Trying to integrate social media into your daily life can be challenging, especially with all the different channels and new things popping up daily. This presentation was given recently at Saint Catherine University Summer Chautauqua 2011 continuing education program to a group of social media newbies. It was adapted from a presentation I gave with Lori Jacobwith at the Minnesota Council for Nonprofits 2011 Technology Conference. Much thanks to Amy Sample Ward who gave me permission to use her slides in this presentation. Amy's kitchen analogy is one of the best I've seen!
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Staying Sane with Social Media
Where we are heading today
Staying Sane with Social Media © SocialNicole, LLC
3
Welcome to the ride
Click here to watch Social Media Revolution video
Staying Sane with Social Media © SocialNicole, LLC
4 Core Principals of Social Media
1. It’s SOCIAL.
2. It’s about community, find it build it, add value to it
3. It involves time and trust.
4. It’s not if you’re going to play, but when.
Social media =
Collection of online tools
Social media =Collection of online tools
Blogs
Microblogs
Video sharing
Photo sharing
Bookmarking
Location services
Online communities
Social networks
Staying Sane with Social Media © SocialNicole, LLC
Social media =Collection of online tools
Social Media Tools vs. Strategy
Staying Sane with Social Media © SocialNicole, LLC
How does it fit? The Kitchen
Staying Sane with Social Media © SocialNicole, LLC
Make Connections
Staying Sane with Social Media © SocialNicole, LLC
Shared Content
Staying Sane with Social Media © SocialNicole, LLC
Signposting
Staying Sane with Social Media © SocialNicole, LLC
Where to start? Listening
Staying Sane with Social Media © SocialNicole, LLC
Listening: RSS
Staying Sane with Social Media © SocialNicole, LLC
Click here to watch the RSS in Plain English Video
Listening: Google Tools
Staying Sane with Social Media © SocialNicole, LLC
Listening: Twitter
Staying Sane with Social Media © SocialNicole, LLC
Listening: Dashboard
Getting Started: Profiles
Staying Sane with Social Media © SocialNicole, LLC
Profiles: Be Engaging
Staying Sane with Social Media © SocialNicole, LLC
Participating
Commenting, liking, sharing...
Staying Sane with Social Media © SocialNicole, LLC
.
What you can do today
Staying Sane with Social Media © SocialNicole, LLC
What you can do today
Staying Sane with Social Media © SocialNicole, LLC
What you can do today
Staying Sane with Social Media © SocialNicole, LLC
Start listening:• Subscribe to blogs or news• Set up Google Alerts• Set up a listening dashboard
.
What you can do today
Staying Sane with Social Media © SocialNicole, LLC
Start asking your community:• Where do you go?• What do you do?• What do you want?
Staying Sane with Social Media
Staying Sane with Social Media © SocialNicole, LLC
nicole@socialnicole.com
www.socialnicole.com
612-670-0337
Twitter: @SocialNicole
Nicole Harrison
Staying Sane with Social Media © SocialNicole, LLC
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