Stop looking for designers. Become one! (On why developers should learn design)

STOP LOOKING FOR DESIGNERS. BECOME ONE!

On why developers need to learn design.

DESIGNERS SHOULD LEARN HOW TO CODE.

Kids too. And grandparents. And your dog.

WHAT ABOUT DEVELOPERS?

DEVELOPERS vs. DESIGNERS

AWS IS A PLATFORM TO HELP DEVELOPERS RUN THINGS IN THE CLOUD™

USABILITYYes. Developers need usable tools too.

"HEY, WE JUST FINISHED IMPLEMENTING THIS. LET'S CALL THE DESIGNERS AND

MAKE IT LOOK NICE!"Unknown developer. All the times.

NO!

USER EXPERIENCE DESIGN (UX)

Human-Machine interaction

DESIGN AS A SERVICE™

BUSINESS NEED

BUSINESS NEEDDESIGN AGENCY

BUSINESS NEEDDESIGN AGENCY

DEVS IMPLEMENTATION

BUSINESS NEEDDESIGN AGENCY

DEVS IMPLEMENTATION???

PROFIT

TODAY IS DIFFERENTAgile methodologies, design thinking.

BRAINSTORMPROTOTYPE

SHIPTESTING

ITERATE ON PROTOTYPE

WE ARE NOT "JUST" SOLVING A PROBLEM.

WE DELIVER AN EXPERIENCE

TASK DRIVEN TEAMSVS

USER DRIVEN TEAMS

TASK DRIVEN TEAMSThey find a solution to a specific business or technological

problem

USER DRIVEN TEAMSThey solve a user problem

FROM TASK SOLVERS TO EXPERIENCE CREATORS

USER CENTERED DESIGNDesign based on the needs of the user.

"[..] simplifying the structure of tasks, making things visible, getting the mapping right, exploiting the powers of constraint,

designing for error, explaining affordances and seven stages of action. [..]"

https://en.wikipedia.org/wiki/Don_Norman#User-centered_design

PERSONASCENARIOUSE CASE

PERSONA: "[..] is a user archetype used to help guide decisions about

product features, navigation, interactions, and even visual design.

In most cases, personas are synthesised from a series of

ethnographic interviews with real people. [..]"

https://en.wikipedia.org/wiki/User-centered_design#Analysis_tools

SCENARIO: "[..] is a fictional story about the "daily life of" or a sequence of events with the

primary stakeholder group as the main character. Typically, a persona that was created earlier is used as

the main character of this story. [..]"https://en.wikipedia.org/wiki/User-centered_design#Analysis_tools

USE CASE: "[..] describes the interaction between an individual and the rest of the world. Each use case

describes an event that may occur for a short period of time in real life, but may consist of intricate details and

interactions between the actor and the world. [..]"

https://en.wikipedia.org/wiki/User-centered_design#Analysis_tools

CULTURAL CLASH

ILLUSTRATORUSER RESEARCH

WIREFRAMEYou designers are better. That's fine, it's your job.

IT'S ABOUT UNDERSTANDING THE IMPLICATION OF WHAT

WE ARE IMPLEMENTING

IT'S ABOUT TESTING AND KILLING

OVER-ENGINEERING

IT'S ABOUT SPEAKING THE SAME LANGUAGE

IT'S ABOUT CREATING AN EXPERIENCE.

THANK YOU.

@iamtenkohi@tenko.it

www.tenko.it