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mAdvocacy—Examples of Emerging Mobile Campaigns
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Strategies for Strategies for Mobile Mobile
OrganizingOrganizing
Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign
SMS
Obama Campaign
SMSSMS
img: HuffPo
Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign
SMS
Obama Campaign
SMS
img: HuffPo
MessageMessage1) key facts1) key facts
2) call to action2) call to action3) URL3) URL
Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign
SMS
Obama Campaign
SMS
img: HuffPo
1) Control of recipients1) Control of recipients2) Control of message2) Control of message
3) Control of timing3) Control of timing
1) Expensive 1) Expensive 2) Need list2) Need list
3) Recipients are passive3) Recipients are passive
MessageMessage1) key facts1) key facts
2) call to action2) call to action3) URL3) URL
Hub and SpokesHub and SpokesTry it out!Try it out!
NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan
SMS
organizer
SMS
img: France24
activist
activistSMS
NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan
SMS
organizer
img: France24
activist
activistSMS
RecipientsRecipients1) reach1) reach
2) authority2) authority3) credibility3) credibility4) diversity4) diversity
NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan
SMS
organizers
activist
activistRecipientsRecipients1) reach1) reach
2) authority2) authority3) credibility3) credibility4) diversity4) diversity
img: France24
SMS 1) Distributed cost1) Distributed cost
2) No list (good for ad hoc)2) No list (good for ad hoc)3) Recipients re-broadcast 3) Recipients re-broadcast
1) No control over recipients1) No control over recipients
2) No control of message2) No control of message3) Need redundancy3) Need redundancy
NetworkNetwork Try it out! Try it out!
SMS
?
?
?
img: France24
SMS
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