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Wouldn’t it be great if libraries could collaborate with our users to make our websites better? But getting user input takes exorbitant amounts of time, effort, money, or mad skills--doesn’t it? Come hear how one librarian is working with library stakeholders plus users and their data to find quick, high-quality solutions to her library website’s problems. We’ll touch on website analytics, task analysis, first-click testing, and what to do about that important page that no one is using.
Citation preview
Website Usability Without
Bogging Down
Emily Mitchell
Webmaster Librarian
June 12, 2014
Old homepage:
New homepage:
Quick?
Leo Reynolds. (2006). “Clocks 2 [photos].” Retrieved from http://www.flickr.com/photos/lwr/103199569/ CC-BY-NC-SA
Huge project requiring mad skills?
Olga Diez (Caliope). (2007). “Atlas [photograph].” Retrieved from
http://www.flickr.com/photos/caliope-olga/466468766/ CC-NC-SA
What questions do you want to
answer?
Web analytics:
● What’s actually getting
used?
What questions do you want to
answer?Survey to students:
● What’s the most recent thing
you’ve done on the library
website?
● What’s something we should
NOT change about the library
website?
[F]oxymoron. (2010). “A Wild Question [photo].” Retrieved from http://www.flickr.com/photos/f-oxymoron/5005673112/ CC-BY
How do you get them to answer?
kris krüg. (2010). “Speed Skating Lessons in Prince George, BC [Photo].” Retrieved from https://www.flickr.com/photos/kk/4324005152
CC-BY-SA
What questions do you want to
answer?
Survey to and meeting with librarians:
● What are some things students
MUST be able to do on our
homepage?
● What should we keep?
● What should we get rid of?
[F]oxymoron. (2010). “A Wild Question [photo].” Retrieved from http://www.flickr.com/photos/f-oxymoron/5005673112/ CC-BY
A survey AND a meeting??
Joe Shlabotnik. (2009). “Yes! [Photo].” Retrieved from https://www.flickr.com/photos/joeshlabotnik/3584172834 CC-BY-NC-SA
What questions do you want to
answer?
Card sorting:
● How will we organize
what we’ve decided
to put on the page?
How do you get them to volunteer?
chichacha. (2008). “Coffee in the Morning [photo].” Retrieved from https://www.flickr.com/photos/chichacha/2471138966 CC-BY
Give yourself time to analyze!
Give yourself time to analyze!
What questions do you want to
answer?
First-click testing:
● Where would you click if I
asked you to do X?
What questions do you want to
answer?
Think-aloud usability testing
● Can students complete
these tasks?
● What process do they
use to do so? Why?
themepap. (2011). “Usability test [photo].” Retrieved from http://www.flickr.com/photos/themepap/6053434180/ CC BY-NC.
What questions do you want to
answer?
Librarian survey & meeting after 1st
draft:
● Is anything missing that would impair
your work at the desk, hamper your
teaching, etc?
● Are there any visual elements that you
think distract from the usefulness of
the site?
[F]oxymoron. (2010). “A Wild Question [photo].” Retrieved from http://www.flickr.com/photos/f-oxymoron/5005673112/ CC-BY
And before you start...
So what about that important page
that no one is using?
● What might be causing the
lack of use?
Adam Fagen. (2011). “The Scientific Method [photo].” Retrieved from https://www.flickr.com/photos/afagen/6730565215 CC-BY-NC-SA
Questions?
Erich Ferdinand. (2009). “What’s for lunch? [photo].” Retrieved
from https://www.flickr.com/photos/erix/3780828260 CC-BY
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