View
5.426
Download
1
Category
Preview:
DESCRIPTION
Citation preview
Surprises in Facebook data
Better Facebook Analytics by
• 700 Million Fans
• 7,000+ Fan Pages
PageLever measures a lot of Facebook data:
What we discovered in the data…
(Several illustrations courtesy http://graphjam.com/)
Better Facebook Analytics by
How long does a status update stayin the Facebook newsfeed?
Better Facebook Analytics by
How long do Facebook posts last?
Better Facebook Analytics by
How we calculated this:
http://pagelever.com/long-status-update-stay-facebook-newsfeed/
Better Facebook Analytics by
What are Active Users onFacebook actually doing?
Better Facebook Analytics by
Better Facebook Analytics by
How we calculated this:
http://pagelever.com/2-daily-active-users-facebook-page-engage-content/
Better Facebook Analytics by
How much traffic do search enginessend to your fan page?
Better Facebook Analytics by
Better Facebook Analytics by
How we calculated this:
http://pagelever.com/seo-facebook-google-bing-fan-pages-results/
Better Facebook Analytics by
A few more things we discovered…
Better Facebook Analytics by
How effective are Facebook’s“Recommended Friends” suggestions for
normal users?
Better Facebook Analytics by
Better Facebook Analytics by
Facebook's "Recommend a Friend" suggests
Old friend you didn't real-ize used Facebook
Jerk who bullied you throughout highschool
Your Ex
For marketers?
Better Facebook Analytics by
Better Facebook Analytics by
Facebook's "Recommend a Friend" suggests
Old friend you didn't real-ize used Facebook
Jerk who bullied you throughout highschool
Your Ex
Jay Baer, Mari Smith, & Brian Solis
Who are a user’s Facebook friends?
Better Facebook Analytics by
Better Facebook Analytics by
Who are a user’s Facebook friends?
Actual friends who they hang out with
The Facebook Friend re-quest was more conversa-tion than the two of them had in highschool
How do people spendtheir time on Facebook?
Better Facebook Analytics by
Better Facebook Analytics by
Throwing Sheep Tagging friends in awkward photos
Wondering why that very attractive person I've never met wants to be
my friend
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Time Spent on Facebook
What do Facebook usersdo when it snows?
Better Facebook Analytics by
Better Facebook Analytics by
What users do when it snows
Go play in the snow
Write a Facebook status update about it
What type of stories dominatethe Facebook newsfeed?
Better Facebook Analytics by
Better Facebook Analytics by
Facebook Newsfeed Contains:
Things I actually care about
Farmville
What do normal users post about?
Better Facebook Analytics by
Better Facebook Analytics by
Music Lyrics Happy Birthday! Complaining about Facebook
0
5
10
15
20
25
30
35
40
45
50
What do normal users post about?
What do marketers post about?
Better Facebook Analytics by
Better Facebook Analytics by
0
10
20
30
40
50
60
70
80
90
100
What do marketers post about?
What happens when users forget to log out?
Better Facebook Analytics by
Better Facebook Analytics by
What users do when the previous user forgot to log out of Facebook
Log out
Write something embarassing
What’s the proper etiquetteabout Facebook events?
Better Facebook Analytics by
Better Facebook Analytics by
What replying "Maybe" to a Facebook Event really means
YesMaybeNo
Better Facebook Analytics by
So where do Facebook fans come from?
Better Facebook Analytics by
Better Facebook Analytics by
Where fans come from
Legitimate marketing campaigns
Some dude on Odesk or Fiverr
How do users respondwhen Facebook goes down?
Better Facebook Analytics by
Better Facebook Analytics by
Frantically reload Facebook.com
Google what "DNS failure" means
Get some real work done0
10203040506070
Normal Users: What happens when Facebook goes down?
How do marketers respondwhen Facebook goes down?
Better Facebook Analytics by
Better Facebook Analytics by
0
20
40
60
80
100
Marketers: What happens when Facebook goes down?
These customers trust PageLeverfor better Facebook Analytics:
Better Facebook Analytics by
Measure your fan page at http://pagelever.com/
Recommended