Tablet pc santitorn

Creative Learning Environment in 21st Century

ดร. สันติธร บุญเจือ ฝ่ายวางแผนเทคโนโลยีสารสนเทศ ธนาคารกสิกรไทย

Creative Learning Environment in 21st Century

Tablet Computer

• Mobile Computer – คอมพิวเตอร์พกพา

• Integrated Touchscreen, used as the primary input

Slate Convertible Booklet Hybrid

Creative Learning Environment in 21st Century

Typical Features of Tablet (Media Tablet)

• Multi-touch touchscreen

• Connectivity (Wi-Fi, GSM/CDMA, Bluetooth, USB)

• Storage (Solid-state memory)

• Camera

• Sensor (GPS, Accelerometer, Magnetometer, Ambient light, …)

• Accelerated Graphics

• Mobile Operating System & Applications

• Application Store

Creative Learning Environment in 21st Century

Worldwide Tablet Total Sales to End Users

17,610

60,017

118,883

182,457

240,374

335,008

369,258

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2010 2011 2012 2013 2014 2015 2016

Un

it (

tho

usa

nd

s)

Forecast

Source: Gartner, March 2012

Creative Learning Environment in 21st Century

2,028 2,745

5,417

8,143

11,281

16,970

20,816

0

5,000

10,000

15,000

20,000

25,000

2010 2011 2012 2013 2014 2015 2016

Un

its

(th

ou

san

ds)

APAC (-JP/-CN) Tablet Total Sales to End Users

Forecast

Source: Gartner, March 2012

Creative Learning Environment in 21st Century

Apple iPad (April 2010)

• Reinvent the Tablet PC market!!!

• Ecosystem for Content Consumption

– Hardware features

– Applications

– Services

– Overall user experience

Creative Learning Environment in 21st Century

iPad2 (2011) and the new iPad (2012)

Feature iPad iPad 2 iPad 3rd Gen

CPU: Apple A4 Dual-Core Apple A5 Dual-Core Apple A5X

Graphics: PowerVR SGX535 PowerVR SGX543MP2 PowerVR SGX543MP4

Display: 1024x768 1024x768 2048x1536

Memory: 256 MB 512 MB 1 GB Storage: 16, 32, 64 GB 16, 32, 64 GB 16, 32, 64 GB

Camera: None FaceTime front-facing and 720p rear-facing

FaceTime front-facing and iSight 5 MP 1080p rear-

facing Data Rate: 3G 3G 4G LTE

Wi-Fi: 802.11 a/b/g/n 802.11 a/b/g/n 802.11 a/b/g/n

Bluetooth: 2.1 + EDR 2.1 + EDR 4.0 Siri: NO NO Voice Dictation Only Accelerometer: YES YES YES

Compass: YES YES YES Gyroscope: NO YES YES

GPS: 3G Version Only 3G Version Only 4G Version Only

Creative Learning Environment in 21st Century

Samsung’s Galaxy Tab (2010) • ARM-based Samsung Exynos 3110

(1 GHz Cortex-A8 512MB RAM)

• PowerVR SGX540

• 7-inch 1024x600 Super TFT

• Front/back camera

• 16/32 GB with 8-32 GB SD

• Android 2.2/2.3

• Successor models – 2011 Galaxy Tab 10.1, 8.9, 7.7, 7.0Plus

– 2012 Galaxy Note 10.1 (alternative with Pen)

Creative Learning Environment in 21st Century

Motorola’s Xoom (2011)

• First tablet with Android 3.0

• Tegra 2 (1 GHz dual-core)

• 1GB RAM, 32GB Internal Flash

• 10.1-inch 1280x800 multi-touch

• Front/back camera

• 3G, Wi-Fi, USB, Bluetooth

• Impressive hardware

• Xoom2 (Nov 2011), 10.1, 8.2 edition

Creative Learning Environment in 21st Century

Kindle Fire

• Inexpensive ($199) through integration with Amazon’s content

• OMAP4 (dual-core 1 GHz, 512 MB RAM)

• 8 GB Internal

• PowerVR SGX540

• 7-inch 1024x600 multi-touch

• Android 2.3

• Integrated to Amazon services and application store

Creative Learning Environment in 21st Century

Intel Studybook (2012) • Intel-based (Atom Z650 1.2GHz 3W 1-2GB RAM 4-32GB SSD)

• 7-inch 1024x600 capacitive multi-touch

• Front/back camera

• Wi-Fi, USB, SD, optional 3G/HDMI

• Rugged design (drop, water/dust res.)

• Intel Learning Series Software Suite

• Windows 7 / Android 3.0

Creative Learning Environment in 21st Century

Aakash Tablet (2011) • Indian Government project

• World cheapest tablet?? $35

• ARM-based (366MHz 256MB RAM)

• 2-32 GB MicroSD

• 7-inch 800x480 resistive multi-touch

• Android 2.2

• Datawind browser, no Google Play Store

• UbiSlate 7 suffered from low-performance, poor build quality

• Askash 2 project in 2012

Creative Learning Environment in 21st Century

Tablet PC & Windows 8 Tablet • Defined by Microsoft in 2001 for Pen-enabled Windows PC

Pen-based, fully-functional x86 PCs with handwriting and voice-recognition functionality

• Windows with tablet features – Windows XP Tablet PC Edition

– Windows Vista

– Windows 7

• Windows 8 with Metro UI – x86 / x86-64 tablet, notebook, desktop

– Windows RT for ARM-based

Creative Learning Environment in 21st Century

The Other Tablet – Graphics Tablet

Creative Learning Environment in 21st Century

Unique Form Factor for User Interface

Smartphone Netbook Ultrabook

Tablet

1-column 3-column 2-column 1.5-column

Creative Learning Environment in 21st Century

Unique User Experience • Social interaction capability

through multiuser multitouch

• Touch as the main interaction – More concurrent touches, variety of

gestures compared to smartphone

• Weight – Not for long-hour holding, unlike smartphone

• Screen – currently not for outdoor use (can change)

• Wi-Fi centric

• No keyboard – Content consumption rather than creation, or need creative input mech.

Creative Learning Environment in 21st Century

Unique User Experience

• Platform fragmentation, favoring web-based application over native applications in the long-term, esp. with HTML5

• Or mobile application development framework

– Rhomobile

– Syclo (being acquired by SAP)

– Worklight (being acquired by IBM)

• Tablet imperative

– ubiquitously adopted in consumer

– pervasive in enterprise (through consumerization)

Creative Learning Environment in 21st Century

Apple iOS

• Strong ecosystems for consumers & developers

• Simple and reliable, non-fragmented platform, accepted interface

• iOS 5 more mature for enterprise management

• iOS market share as of 3Q11,

– 3.9% of mobile device market

– 15% of smartphone market (18.1% in 2015)

– 76.1% of media tablet market (46% in 2015)

Creative Learning Environment in 21st Century

Google’s Android

• Massive momentum in smartphone, but slow mover in tablet

• Fragmented platform

• iOS market share as of 3Q11,

– 50% of smartphone market

– ~22% of media tablet market (with the help of Kindle Fire)

Creative Learning Environment in 21st Century

Worldwide Share of Installed Base for Media Tablet OS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2010 2011 2012 2013 2014 2015 2016

iOS

Android

Microsoft

QNX

WebOS

Others

MeeGo

iOS, 68.3%

Android, 27.6%

Microsoft, 0.0%

QNX, 1.2%

WebOS, 2.4%

Others, 0.3%

MeeGo, 0.2%

iOS, 47.0%

Android, 37.0%

Microsoft, 11.2%

QNX, 4.7%

WebOS, 0.0%

Others, 0.1%

MeeGo, 0.1%

2011

2016

Source: Gartner, March 2012

Creative Learning Environment in 21st Century

• Sales of media tablet is forecast to reach 118.9 million tablets for 2012, and 182.2 million tablets in 2013, and will reach 367.9 million tablets and $107 billion by 2016 (CAGR of 43.7%)

• Market dominated by Apple’s iPad and Android devices (45% and 37% share by 2016). Microsoft will be 12%.

• Comparing to

– Total PC shipments, 368.2 million units in 2012, 578.8 million units in 2016 (10.4% CAGR)

– Mobile PC, 226.5 million units in 2012, 423.2 million in 2016 (15.1% CAGR)

Creative Learning Environment in 21st Century

• Apple product directions – iPad 3 launched on 7 March 2012, there is broad speculation that Apple could launch a tablet with a smaller form factor.

• Microsoft’s OEM partners are expected to launch tablets based on Windows 8 later in 2012.

• Amazon, launched 7-inch Kindle Fire in 4Q10, is expected to launch a 10-inch tablet in 2012.

• Other Android licensees, including Google itself, are expected to introduce tablets in 2012.

Creative Learning Environment in 21st Century

Backup

Creative Learning Environment in 21st Century

Hype Cycle for Consumer Devices

Source: Gartner, August 2011