Tablet Purchase Intentions Survey November 2012

Tablet Purchase Intentions SurveyNovember 2012

I / Survey Questions

Survey Questions1. The holiday season is just around the corner, do you plan to purchase a tablet?

Yes or No2. What brand of tablet will, or would, you purchase?

Apple (iPad) or Amazon (Kindle) or Samsung (Galaxy Tab) or Blackberry (Playbook) orMicrosoft (Surface) or Google (Nexus 7) or Other

3. For who will, or would, you purchase a tablet for, primarily?Myself or Spouse/Significant Other or Parent or Child or Sibling or Other Family or Friend

4. If you are purchasing a tablet this season, when do you plan to? If you are not, when would you plan to?

Within the next two weeks or In the next month or Before Christmas orImmediately after Christmas or Next year in 2013

5. What feature is the most important to your purchase decision when it comes to a tablet?Brand Name or Price or Operating System or App Selection or Screen Size or Battery Life or3G/4G/WiMax or GPS or Accessories

6. Gender: Male or Female7. Age: <18 or 18-25 or 26-35 or 36-55 or >55

II / United States Results

OverviewPurpose: Tablet SurveyPlatform: Vuclip WAPTarget: All Users, United StatesStart Date: November 7th 00:00:00End Date: November 16th 00:00:00Duration: 9 Days/216 HoursResponses: 20,435 Unique respondentsLength: 7 Questions, 37 ChoicesResponse Rate: 2,270/Day

82%

18%

Gender

MaleFemale

12%

52%

24%

8%

3%Age

Under 1818 to 2526 to 3536 to 55Over 55

Intention“The holiday season is just around the corner, do you plan to purchase a tablet?”

Yes74%

No26%

Yes76%

No24%

Yes76%

No24%

Women Men

Brand“What brand of tablet will, or would, you purchase?”

29%

3%22%

15%4%

10%

16%Apple (iPad)

Amazon (Kindle)

Samsung (Galaxy Tab)

Blackberry (Playbook)

Microsoft (Surface)

Google (Nexus 7)

Other

23%

6%

19%15%

5%13%

20%30%

3%23%

15%4%

10%

16%

Women Men

Recipient“For who will, or would, you purchase a tablet for, primarily?”

62%7%

6%

4%2% 6%

13%Myself Spouse/SO

Parent Child

Sibling Other Family

Friend

45%

10%8%

5%4%

12%

16%

66%6%

6%

3%

2%

5%

12%

Women Men

Timing“If you are purchasing a tablet this season, when do you plan to? If you are not, when would you plan to?”

32%

10%

16%

10%

33% Within the next two weeks

In the next month

Before Christmas

After Christmas

Next year in 2013

25%

10%

18%13%

34% 33%

12%15%

9%

32%

Women Men

Features“What feature is the most important to your purchase decision when it comes to a tablet?”

26%

10%

12%

9%7%

5%

20%

7% 5%Brand Name

Price

Operating System

App Selection

Screen Size

Battery Life

3G/4G/WiMax

GPS

Accessories

18%

13%

10%

9%9%5%

20%

10%

6%

28%

10%

12%9%6%

5%

19%

7%

5%

Women Men

III / Administration

12

Administration

Target: English Lead Markets (6 Countries*)Language: EnglishVehicle: WAPPlatform: All Handsets, Except iOS (HTML5)Insertion: Third Playback Page

* Australia, Canada, Ireland, New Zealand, United Kingdom, United States

Surveys [at] vuclip.com

Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035