Talk to Me Like You Know Me - Leveraging customer insights

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‘Talk to Me Like You Know Me’Leveraging customer insights to personalize web & email conversations

MAY 18, 2012

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What is SailThru?Sailthru provides next generation technology that significantly increases customer engagement and loyalty by focusing on the individual – across platforms.

Leading publishers and eCommerce companies use Sailthru because our solutions yield better results, are reliable, flexible and fully automated.

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Our Clients

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Our SolutionsCustomer Insights & Analytics. Collect interest and behavioral profiles at the individual level. We help you analyze data including engagement, geolocation, devices used, pages read, product and topic interests, or purchases made.

Cross-Platform Personalization. 100% behaviorally targeted email and onsite recommendations. We match your content with each user’s unique interests, and can send real-time messages specifically tailored to them in seconds.

Automation. You create the content; our system does the rest. It selects the right offer based on each user’s interests, provides fresh content to users, decides in what order to send the messages, and more.

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EmailUSER 1

USER 2

USER 3

One send. Custom content for each user.

• Content populates at time of send.

• Dynamic segments update as users’ behaviors change.

• Automated list send prioritization based on user engagement to increase deliverability

• Direct ISP relationships.

• Industry-leading send times

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Customizable recommendation design.

• Elegant slider bar.

• Full or partially personalized "Your News" web pages.

• Only displays content not yet consumed.

On-Site Recommendations

Click Rate Over TimePersonalized Overall Non-Personalized

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We have a proven track record of increasing engagement and customer lifetime value because we use the power of automation to focus on the individual user.

Our clients commonly see:

Results

8xExtension incustomer lifetime value

3-5xIncrease in openand click rates

200%Increase in pageviews

12.3%Increase inrevenue per user

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Email & Social Commerce: getting down to relevance

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Email was the original social channel.

and…

It’s still alive.

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Email

Social

List BuildingFan Building

Content Sharing

In fact, it makes social media (and commerce) more effective.

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Email

Social

List Buildin

g

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Email

Social

FanBuildin

g

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Email

Social

Content

Sharing

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So What’s Missing?

Email

Social

???

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Engagement

The half life of a...• Tweet 2.8

hrs• Facebook 3.2

hrs• Email 3.4 hrs

Email

Social

Engage

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Purchase

Share

Focus on the drivers…

RELEVANCE

ENGAGEMENT

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Know Your Users…

DATA is key to engaging your customers in a scalable way:

COLLECT IT at the individual level

LINK IT across channels

ACTION IT in real time

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Respect Your Users…

LISTEN to where and when they respond to you

TRANSLATE it into meaningful actions

RESPOND to each individual appropriately

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Use All Channels…

TREAT customers holistically by talking with them across

channels.

LEVERAGE email, website, mobile and social together

GIVE them a reason to come back

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Give Them Fresh Content…Newsletter Homepage

Recommendations

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Make every message count to every individual across digital channels.