Technology Strategy Board - Driving Innovation (Nick Appleyard)

Dr Nick AppleyardHead of Digital

@nick_appleyardnick.appleyard@tsb.gov.uk

www.innovateuk.org

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Good News

In Q2 2013, only 14% of UK adults had never used the Internet.

That’s one of the best inclusion rates in the world

We have embraced mobile internet more than anyone else worldwide

We spend more time online than anyone else…

…and more money

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Bad NewsAt Q2 2013, 14% of UK adults had

never used the Internet.That’s 7.1million people.

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59% are women (compared to 51% of adult population)

16-24 25-34 35-44 45-54 55-64 65-74 75+ -

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

Female

Male

Age Group

Thou

sand

s of

Exc

lude

d Pe

ople

72% are over 65 (compared to 21% of adult population)

55% are disabled (compared to 25% of adult population)

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Reasons for households not having Internet access, 2013

Don't need Internet

Lack of skills

Equipment costs

Access costs

Have access elsewhere

Privacy /security

Disability

Other reason

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Internet-literate adults use the internet to prepare for & achieve employment

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<£200

£200-£299

£300-£399

£400-£499

£500-£599

£600-£699

£700-£799

£800-£899

£900-£999

£1000-£1499

£1500-£1999

£2000+0%

2%

4%

6%

8%

10%

12%

All adultsNon internet-using

Weekly wage

Not being internet-literate affects employment prospects

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The Design Problem - I

People needing help using the internet for employment issues look like this

People designing the internet look like this

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Compared to UK Adult Population:

Web Developers are:• Younger• Much more Male • More Metropolitan• Much more Technical• (Self) Employed• More wealthy• Whiter

Internet Learners are:• Older• More Female• More Regional• Not Technical• Less Employed• Less wealthy• Diverse backgrounds

People helping other people to use the internet look like this...

We have to understand each other, as well as computers!

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The Design Problem - II

16Learning something new in a foreign language is especially challenging!

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Compared to UK Adult Population:

Web Developers are:• Younger• Much more Male • More Metropolitan• Much more Technical• (Self) Employed• More wealthy• Whiter• English-Speaking• More International

Internet Learners are:• Older• More Female• More Regional• Not Technical• Less Employed• Less wealthy• Diverse backgrounds • Diverse languages• More International

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The Design Solution

Translate

Empathise

Rebalance

TeachTeach

Achieve