Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF

Ten Things you need to know /\ before the Boat

Show

about internet

marketing

Jay Berkowitz www.TenGoldenRules.com

561-620-9121

• How to improve a website so it shows up at the top of Google searches

• How to generate positive return-on-investment with online marketing

• What online business models are working, and not working today?

• Why Facebook matters for business• The role of Twitter and emerging sites such

as Foursquare• How to use YouTube videos for online

business• STARRING – Your Websites!• Interactive, please.

Recent MediaWall Street Journal

Recent MediaFOX TV

‘I know half of my Advertising is wasted…

I just don’t know which half’

John Wanamaker

#1 You can measure ROI…to the penny

110000BBiilllliioonnSSeeaarrcchhee

ss

Pay Per Click

Pay Per Click

13

Advanced PPC Local

14

Advanced PPCPhone Number Trick

Advanced PPC Landing pages and

Conversion

1. You can measure ROI to the penny

#2 Internet Advertising is NOT Expensive

157 used 157 used sailboatssailboats

218218 yachts for sale yachts for sale

130130 florida charter florida charter fishingfishing106 luxury yacht 106 luxury yacht charterscharters99 crewed yacht charter99 crewed yacht charter

7878 yacht management yacht management

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Keyword Research – Opportunity!

Highlight textCopy into Word

Docment

Target 250 – 1000 words per

page

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Directory links Business.com

Page Rank 7/10

Meta tag should match keywords in page copy

2. Internet Advertising is not

Expensive.

#3 It’s easy to set a baseline vs. competitors

SEO Quake Toolbar

84,300 Pages Indexed ‘Read’

by Google

78,439 Links TO the Site

The site is 31,612 ranked by Alexa.

SEO Quake Toolbar

16,400 Pages Indexed ‘Read’

by Google

The site is 391,833 ranked by Alexa.

11,497 Links TO the Site

SEO Quake Toolbar

571 Pages Indexed ‘Read’

by Google

The site is 2,098,205 ranked by Alexa.

437 Links TO the Site

SEO Quake Toolbar

342 Pages Indexed ‘Read’

by Google

The site is 3,083,152 ranked by Alexa.

711 Links TO the Site

3. It is easy and free to set a baseline vs. competitors

#4 It is for Every

Business!

40,646 visits to this yacht site ‘free’

47.9% of total visits ‘free’

4. Internet Marketing is for EVERY business

The company you invest in today, is not the company that will make millions tomorrow

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Facebook ‘Profile’

Facebook ‘Fan’ Page

New! Facebook Advertising

New! Facebook Advertising

.117% CTR

.101% CTR

.088% CTR

.037% CTR

5. Facebook is HOT HOT HOT!

#6 It’s not too late to learn this internet stuff

Podcast.TenGoldenRules.com

(Play Podcast)

Customized News

6. It is easy to learn this stuff.

(The rule of 3)

#7 Blogging

Technorati State of the Blogosphere Report

• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a

month earn an average of $75,000• Jason Kottke quit his job to blog full-time and

asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Log in

Click New Post

Type in a title and the text

of your blog post

Click ‘publish post’ to make it live

Congratulations you’re a Blogger!

7. Blogging = your own easy

website

#8 You can find the People

Craigslist – Classifieds, Real Estate, Very Few

Pay

Facebook – Rising Star

LinkedIn Great Recruiting

8. Find good people where they hang out

# 9– Your Website is a Lead Magnet

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

9. Your website can be a lead magnet

Groupon Announces $1.35 Billion Valuation Round

Location Based NetworkingFoursquare

YouTube!

What is Twitter?

Twitter = Microblogging, 140 Characters

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

Does it Work for Business?11:53 AM

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

Does it Work for Business?11:55 AM

Cascade Content!

10. What’s Hot?!

Ten things you need to know…

1. Measurable to the Penny

2. Internet Advertising is NOT Expensive

3. Baseline vs. Competitors

4. It is for your business!

5. It is not what you start…

6. …not too late to learn

7. What are they doing at their desks

8. You can find great People

9. Your website is a lead magnet

10.What’s Hot!

1. Try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. …F/U…

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com

Ten things you need to know…

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?eNewsletters

What is TenGoldenRules.com?New Program Launch Strategy