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In this webinar, Justin Noble, Blackbaud’s Account Manager, provides a detailed checklist with the steps you need to send a targeted appeal with The Raiser's Edge and NetCommunity. To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp.
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02/09/2013
ONLINE FUNDRAISING BEST
PRACTICES The A to Z of Sending a Targeted Appeal with Blackbaud
NetCommunity
Presented by: Justin Noble, Account Manager
Adam Ziman, NetCommunity Consultant
02/09/2013
L E T ’S GE T S TART E D…
02/09/2013
- Strategy Design
- Overview of implementation methodology
- Step-by-step guide
- Checklist
AGENDA
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-Identify Your goal
-Maximise the opportunity
-Ensure you can measure success
STRATEGY DESIGN
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The Raiser’s Edge:
1. Appeal and Packages in RE
2. Queries in RE
3. Assign Appeal-Packages & De-dupe
NetCommunity:
1. Email Lists
2. Landing Pages and Parts
3. Email Message
4. Conditional Content
5. Send the appeal
6. Measure the response
OVERVIEW OF STEPS
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APPEAL & PACKAGES
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QUERIES
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DE-DUPE & ASSIGN PACKAGES
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TARGETED EMAIL LISTS
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TARGETED EMAIL LISTS
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TARGETED LANDING PAGES
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TARGETED LANDING PAGES
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EMAIL MESSAGE
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CONDITIONAL CONTENT
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PREVIEW & SEND
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EMAIL WITH TARGETED CALL TO ACTION
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TARGETED LANDING PAGE
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MATCHING SUCCESS PAGE
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MATCHING EMAIL THANK YOU
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MEASURE
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The Raiser’s Edge:
Appeal and Packages in RE
Queries in RE
Assign Appeal-Packages & De-dupe
NetCommunity:
Email Lists
Landing Pages and Parts
Email Message
Conditional Content
Send the appeal
Measure the response
CHECK LIST
02/09/2013
THANK YOU FOR ATTENDING! Be sure to check the website for the recording posting
Let your Account Manager know if you have any questions or
would like to schedule a session with one of our BBNC experts!
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