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This is a presentation built for an interactive workshop held at HUB Bucharest in September 2012. I focused more on how to keep people engaged by refining your posting strategy according to a world that is getting more and more packed with information.
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WHERE WE STAND TODAY
2008 2004 2010 2012
100 mil. 1 mil. 500 mil. 900 mil.
NOW: 1 bil. accounts
WHO ROCKS
51,2 mil. likes Coca-Cola
31,9 mil. likes Starbucks
5,9 mil. check-ins
30,9 mil. likes Red Bull
RomAnia
Jan. 2012
NOW: 5,5 mil. accounts
Jan. 2011
2,4 mil. 4,4 mil. ● ●
RomAnia by age
1% 2% 5%
15.5%
30.4%
30.3%
15.5%
18-14 y.o.
25-34 ani
13-17 y.o.
35-44 y.o.
45-54 y.o.
55-64 y.o. 65+ years old
men – 50,3% women – 49,7%
6,3 mil. likes Inna
1,5 mil. likes Alexandra Stan
1,5 mil. likes Akcent
RomAnia who rocks?
1.900 likes The Hub Bucharest
46.500 LIKES Decât o revistă
5.800 likes Life after Work
2.400 likes Sacoșa de pânză
800 likes Magiun Topoloveni
228 likes JuKaVa
RomAnia small businesses
organically grown no notoriety no ads
What does being active mean?
Only post when you have something to say
What does being active mean?
If you have nothing to say, start doing things offline and you’ll have.
Only post when your audience is online
What does being active mean?
If you target parents, don’t post in the middle of the night
If you have a global audience, find a way to post more often
Keep the conversation going
What does being active mean?
Don’t just post things, watch how people react and reply
What to post?
What to post?
photos videos text links
source: web liquid
by engagement created
emotional, touching stories challenging, passionate debates
3 more clicks times
What to post?
crucial news simple questions 2 more clicks
times
What to post?
What to post about?
about you and your activity actions events special offers
about your market things that directly impact you information for the general public
What to post about?
about partners and friends that are active when they do extraordinary things when they organize contests or have promotions
What to post about?
How to post? best post types
HOW TO POST? best post types
PHOTOS with a description of at least 140 characters
VIDEOS introductory description of at least 280 characters
HOW TO POST? best post types
explain carefully what’s the video about, who’s speaking and make people understand why would it be worth watching it
Ken Robinson on education
STATUS at least 280 characters
2.697 characters 128 likes
HOW TO POST? best post types
LINKS with a long description, that would introduce or summarize the subject your link is about
bad example
HOW TO POST? best post types
How not to post?
PHOTOS
VIDEOS
STATUS
LINKS
with an excessively long description
with a description that is too short
under 140 characters
with a short description (not enough context)
having success on Facebook =
trial and error
thx!
Paul dumitru
connect with me on:
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