The Arab Spring of Software: Developers are the New Kingmakers

The Arab Spring of Software:Developers are the New Kingmakers

Donnie BerkholzAnalyst, Redmonkdberkholz@redmonk.comTwitter: @dberkholz

Defrag 2012

Lauren CooneySr. Director, Software Strategy, Cisco

lauren.cooney@cisco.com Twitter: @lcooney

The First Kingmaker

Photo courtesy Wikia

Richard Neville, 16th Earl of Warwick

Marc Andreessen, 2007

“A ‘platform’ is a system that can be programmed and therefore customized by outside developers – users - and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate…”

Open Source: The DeFacto Standard

Cloud

Shadow IT & The Consumerization of IT

Photo Courtesy NCJ

Code Sharing & Reuse

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Commonalities:Open Building Blocks

& Technology Availability

How Developers Became Kingmakers

What IT DecisionMakers THINK is

Being Used

What Developers Want to Use

What is Actually Being Used

Affecting The Vendor Landscape

The Goldfish is Really the Shark

Brad Smith, CEO, Intuit

2012

“We have a decision-by-experiment culture. Instead of declaring, ‘here is the future functionality we will have in 24 months and 36 months’ and doggedly building to that, we are now running experiments in hours and days. If something works, we double-down on it. If it doesn’t, we discard and move on.”

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“How Can I Configure a Router, A Firewall, A

Load Balancer, Server & Storage through APIs?””

So Yes, The World is Flat

Make it Work for You

IT’S AN ARAB SPRING

IT’S ALL ABOUT THE BUILDING BLOCKS.WE NEED TO CREATE THEM.

AND THAT’S A MUST FOR OUR SURVIVAL.

A Puzzling Pattern in VC Deals

A Brave New World

ProgrammableWeb, February 2012

He Who Has the Best DX Wins

Funnels: Not Just for Sales

It's All About Barriers to Entry

The Four Stages of Software

Production

STAGE 1

“The money is in the hardware,

not the software”

STAGE 2

“Actually, the money is in the software”

STAGE 2.5

“Maybe the money is in the integration?”

STAGE 3

“The money is not in the software,

but it is differentiating”

STAGE 4

“Software is not even differentiating,

the value is the data”

Who is Leading in Data?

Who is Leading in Inner-Sourcing?

Who is Leading in Default to Open?

Who is Leading in Services?

A Glimpse of the Future

GitHub rules ALM Everyone writes to a PaaS Open building blocks will win Default to open, else inner-sourced Developers take over Ops and Data