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The Digital Decade Ahead
5 WebsMobileWeb
SocialWeb
MediaWeb
MachineWeb
RealtimeWeb
H1: Manage Current Business Model
H2: Adapt Current Business Model
H3: Create Future Business Model
What can we say about Global Digital Futures 2020
Pathways to Digital Future: No Predictable Routes
But Plausible Options
PredictionImagination
Possible Prediction?
What could we have predicted from this prototype?
What could we have imagined from this prototype?
Disruptor of Advertising Industry?
1995 2014 2014
1980s
Early 2000s
2014
2014
The best way to
predict the future is to
invent it
Alan Kay
Digital Business Strategy 20201. How did you frame your recommendations?
2. What arguments (internal and external) did you use to motivate them?
3. What assumptions about the future did you make? What data did you use to anchor those assumptions?
4. How convincing were you? How could you be more convincing?
Exploration Experimentation Evaluation Execution
Where Did You Focus Your Recommendations?
1 2 3 4
Exploration Experimentation Evaluation Execution
Where Did You Focus Your Recommendations?
1 2 3 4
Horizon 3 Horizon 2 Horizon 1
• Clarity
• Internal Consistency
• Feasibility
• Digital Drivers
• Risk Mitigation
• Partnerships
• Organization | Teams
• Metrics of Success
Horizon 1 Recommendations
• Plausible Futures
• Technical Trends + Consumer Acceptance
• Imagination Frontiers
• Sustained Commitment
• Risk Mitigation
• Partnerships
• Organization | Teams
• Metrics of Success
Horizon 3 Recommendations
Insights & Lessons From Your
Analysis and Reflections
The Digital Decade Ahead
Opportunities & Challenges
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