THE FUTURE IS HERE - Be Better at Google AdWords Workshop

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Be Better at Google AdWordsMatt Brown

DirectorOne Vision Ltd@ 1visionltd

Introduction toOnline Advertising with Google

by Matt BrownSeptember 23, 2015

93%of all online searches start here

Targeted‘on-demand’ advertising

Structure of an Advert

20% to 50%opportunity waste

20%of Google searches each day are new

200changes made to AdWords system in last 12 months

Only 1%of businesses made changes to AdWords every week in the last quarter

Over 43%of businesses haven’t added a negative keyword in the last 30 days

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