The Future of Ecommerce & Magento

The Future of Ecommerce & Magento.

Welcome.

Introductions.

Darryl Adie Managing Director

Kristel Verhasselt Territory Sales Manager

N Europe

Beverley Bergin Business Development

PayPal

Agenda. •  About Ampersand

Darryl Adie, Ampersand Commerce

•  Trends in Ecommerce Darryl Adie, Ampersand Commerce

•  What is Magento? Go, Community, Enterprise Darryl Adie, Ampersand Commerce

•  The Magento Europe Team Kristel Verhasselt, Magento

•  Multi-channel, Internationalisation & Integration Darryl Adie, Ampersand Commerce

•  Magento, X.Commerce & eBay Beverley Bergin, PayPal

•  The Future of Commerce Darryl Adie, Ampersand Commerce

•  Q&A

We help Enterprise customers develop & improve their Ecommerce operations using open source software.

Our Services.

Technically Focused.

Award Winning.

Trends in Ecommerce.

eCommerce. •  Multichannel customers have a higher lifetime value than those

that just interact through a single channel

•  Customers expect to engage brands in conversation (Twitter), rather than just to be preached to (Email Marketing).

•  Mobile Commerce: 7% of commerce by 2016 (Forrester)

•  Social Commerce (Ticketmaster)

•  Personalisation: contextual, specific recommendations

•  Localisation: Click and Collect, same day delivery

•  Ecommerce platform is more than just the website

Magento.

Open Source Ecommerce. •  Open source, low barrier to entry

•  Pilot projects

•  An Enterprise platform for multichannel and growth

•  Enterprise scalability and feature set

•  Community of evangelists

•  Magento Connect

•  Community of developers and open source code

•  Innovation is driven by the community

•  End of license of proprietary platforms and their respective agency

The History of Magento

•  Founded: March 2001 •  Launched: March 2008 •  Developed by Varien (now Magento Inc.) •  Varien used to work with osCommerce •  Over 180 Employees •  Acquired by eBay in June of this year

Manufacturing/ Suppliers/ ERP System

Accounting & Finance Inventory/ Shipping Fulfillment

Web/ Content Development

Marketing Customer Service & Support

Product Development/ Purchasing

Enabling Online Business

Magento Go

•  Software-as-a-Service (SaaS) edition hosted by Magento. •  Merchants Profiles:

•  Small merchants •  Limited catalog, languages and not multi-site •  Focus on sales and marketing

•  Merchants Needs: •  Not on deep customizations, selection of one of the different design

templates (modifiable through the CSS and our theme + layout editor), •  Easy to upload products and creating categories •  Easy to choose your checkout and shipping methods •  Magento provides an SSL or you can use your own. •  No access to the source code.

Magento Enterprise Showcase

Spain

France

Switzerland

Italy

Austria

Belgium

Ireland

United Kingdom

Denmark

Netherlands

Norway

Germany

Sweden

Finland

Iceland

Albania

Belarus

Hungary

Czech Rep

Poland

Ukraine

Croatia

Greece

Bulgaria Serbia

Romania

Slovakia

Estonia

Latvia

Lithuania

Bosnia

Slovenia

Bertrand Nassogne + Middle East, Africa

Kristel Verhasselt + South Africa

Bas Nawijn

Shira Shimoni Customer Success Group Account Manager

Territory Sales Managers Responsible for Customers in Territory

European Team: Customers

Spain

France

Switzerland

Italy

Austria

Belgium

Ireland

United Kingdom

Denmark

Netherlands

Norway

Germany

Sweden

Finland

Iceland

Albania

Belarus

Hungary

Czech Rep

Poland

Ukraine

Croatia

Greece

Bulgaria Serbia

Romania

Slovakia

Estonia

Latvia

Lithuania

Bosnia

Slovenia

Kathleen Claes

Arnaud Lelievre + Middle East & Africa

Channel Development Managers Responsible for Solution Partners in Territory

European Team: Solution Partners

Internationalisation.

Challenges. •  Technology

•  Platform

•  ERP

•  Global Customer Database

•  Localised Payments and Delivery

•  Fulfillment and Stock

•  Merchandising

Opportunities. •  Payments

•  Global Payment Aggregators

•  Global Customer Database

•  Localised Delivery

•  Magento Connect

•  Merchandising

•  Automation of recommendations

•  Centralised merchandising

Multi-Channel.

… with Magento. •  Customers are using Magento as their flexible core that they

architect around other inflexible systems and processes: •  ERP •  CRM •  Fulfillment and Warehousing

•  Magento increasingly being used as a central conduit for sales channels: •  eBay Marketplace •  Amazon Marketplace

Integrating With Magento.

Black Boxes. Retailer: “I just added a new product to our ERP system, why isn’t my product showing up in Magento?”

Agency: “We’ll get back to you”

Hours (days?) of trawling through log files…

Retailer: “Ahem.” Developer: “Oh yes, sorry.”

Developer: “You didn’t define one of the 412 required attributes for the product, so Magento’s API rejected the request

Retailer: “Right.”

Black Boxes.

Black Boxes.

Integrations.

Coming Soon

Integrations We’ve Done

Mobile"payment"

Promotions & discounts"

Research online, find in-stock"

In-store price"

comparison"

Marketing & referrals"

Buy in aisle"

Mobile

Local

Social

Digital

Online $600B +

Web enabled offline $3T +

Sources: Forrester, IDC, Internal Estimates, Proprietary Model (1)  Online refers to TCV$ earned via online channels (2)  Web-Enabled Offline refers to TCV$ earned via offline channels but were influenced by a website (3)  Offline refers to TCV$ earned via offline channels

Offline $4.5T

-

Merchant Products

Platform Products

Capabilities

Your Apps Your Carts

Your Capabilities

Consumer Products Your Consumer Services and Apps

Merchants Capabilities Merchants Capabilities

Merchant: easy adoption of new capabilities, low switching costs Developer: no barriers to entry, easy on-boarding of customers

Off-the-shelf Carts Custom Carts Other Apps Magento

… … Online Store

Offline Store

Marketplace

Comparison Shopping

Engine SEM Social

Media SEO Display Ads Affiliate Analytics eBay Kenshoo Terapeak

•  Visit x.com/identity to integrate

•  Visit x.com/identity to integrate

20% Innovation

80% Integration

20% Integration

80% Innovation

Reach Faster time-to-market

Future-proof

Insights

Trusted

Reach

Ease

Monetize

Data

Merchant Products

Platform Products

Capabilities

Your Apps Your Carts

Your Capabilities

Consumer Products Your Consumer Services and Apps

YOU

The Future of Commerce.

Innovation. •  Magento remains as a distinct commerce platform, integrated with

X.Commerce and therefore eBay products

•  Magento Connect gives merchants access to the innovation of a whole community

•  Trusted extensions are the new hallmark for high-quality modules

•  Certified Magento developers (and partner requirements)

•  X.Commerce gives merchants instant access to eBay’s suite of products, through a unified API

•  The X.Commerce platform is open source

•  More innovation from the community!

Magento v2. •  Development has begun!

•  Key Changes

•  Support for MSSQL, Oracle (as well as MySQL)

•  jQuery not Prototype

•  Ships with Unit tests

•  The update will be a refactor, not a redesign

•  Key focus is on remaining a lightweight commerce platform

•  Improvements to speed and modularity

•  Beta Release Q3 2012, Public Release Q4 2012

Q A

Thank You 3e Tariff Street

Manchester M12FF +44 (0)161 236 5504

ampersandcommerce.com @AmpersandHQ