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Many people jump into social media before thinking through what they want to say and why. Figuring out your voice is the first step toward creating a content strategy for your social media marketing.
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There Isn’t One Way to Do Social Media
VOICE IS AN ESSENTIAL ELEMENT
In Social Media you need to be:• Consistent• Relevant• Valuable• Personable• You
You are speaking directly to your audience in a voice that reflects your identity.
WHY VOICE MATTERS
Voice Creates Movements
“I had a dream.”
WHY VOICE MATTERS
Voice Changes History
“I do.”
WHY VOICE MATTERS
Voice Identifies Brands
“Just do it.”
WHY VOICE MATTERS
Voice Sells
“What’s in Your Wallet?”
WHY VOICE MATTERS
Voice Creates Recognition
“I didn’t recognize your voice!”
WHY VOICE MATTERS
WHERE DO YOU USE VOICE?
• Website Content• Blogs• News Releases• Brochures• Emails• Facebook Posts• Tweets• Linked In Profiles
EXAMPLES OF VOICE
EXAMPLES OF VOICE
EXAMPLES OF VOICE
HOW DO I FIND MY VOICE?
* See handouts
WHAT AM I SAYING?
High Quality Best Fastest Most Unique
Boring!
“Be Yourself, Everyone Else is Already Taken.” – Oscar Wilde
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