SO YOU HAVE A NEW
WEBSITE
WHERE ARE THE
VISITORS
NOBODY IS VISITING
SOME QUESTIONS
TO ASK
Does your website have content that is equal or better than your competition
Yes Competition…
The people who....
have had a presence online longer than you...
have been busy creating relevant useful information online
may have even done some optimisation of their site
and have links from AUTHORITY sites
just because your website LOOKS good has no impact on Google*
* The better the design the more impact it will have on visitors. But hey you HAVEN’T ANY.
Google just sees words online
it rewards websites that have great words (no not copied ones!)
it rewards websites other websites have linked to who like their content (and no that Indian link farm)
first realise that you need to do SOMETHING and that starts with content
content can be lots of things
pages of information on your site
Informative articles
most people do NOTHING
they live on SomeDay Isle*
*thanks Brian Tracy for that one
Someday I’ll write something
*thanks Brian Tracy for that one
staring intently at your website and hoping people visit really does not work that well
changing the logo size doesn't help either
messing around with text in the footer isn't much use either
what you create initially won't be amazing (it might!)
create real stuff that helps your potential visitors
write simply. Most of us are simple
write simply. Most of us are simple
Use short words. Long words only prove you know long words
It takes time. You learn as you go. You will get better.
SEO experts can do tons of technical stuff that CAN help you. But...
If people come to your site and the content is crap
Why should they bother interacting with you?
Yes SEO is important. Very much so.
But think of the end user...
Think of what they are looking from from you….
Are you providing it in a form that they understand and use?
People REALLY think there is a secret sauce to getting vistors
Its all about hustle
A block of technical knowledge that you learn and fine tune over time
tons of hard work
Scratch out some ideas on a Post It!
Take some photos for your website
Look at your competition and see what they do best
Then do it 2X, 5X, 10X better
This is the last slide. Did you start?
You still clicked next didn't you