The Speed Of Mobile

2009.1.23.mobizen

The Speed of The Speed of MobileMobile

The Future of Mobile is bright. Everybody has mobile, and it is the first personal device.

Oh!!! You are not my client.Let me be honest with you.

That’s a BULL SHIT!!!The Mobile is stupid.

That’s a BULL SHIT!!!The Mobile is stupid.

has beenhas been

Change fast. really fast.

I know you want to ask me“Really?”

“Yes, it does”

I know you want to ask me, again“Are you sure?”

“Yes, I am…………………………………………….………………………...in global”

The Device Life Cycle is getting longer,because of mobile tariffs.

[ Device Life Cycle ][ Device Life Cycle ]

- Source : JP Morgan

unit : Year

Premium Strategy ofDevice vendors- Samsung- LGE- Sony Ericsson

- Source : 한경닷컴

Korean Vendors has been success withtouch – feature Phones.

[ Haptic ] [ Viewty ] [ Instinct ]

This is S9401.

Can you guessHow much this phone is?

$1482

NO Smart PhoneNO Beauty

Why NOT ‘Smart Phone?’

Because, They don’t have a platform.

1M 10M 100M 50M 30M

1M 10M 100M 50M 30M

Sun has a new platform,It is ‘JavaFX Mobile OS’.

Palm Announces Palm WebOS at CES,also Palm Pre.

Let’s go back to ‘Smart Phone’, again

The Smart Phone is the main stream.

Sony Ericsson & Motorola are failed in smart phone market.

Smart Phone only vendors rush.Dell, lenova & ASUS are coming soon.

M/S

- Source : Strategy Analytics

[ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ]

In 2009, Smart Phone LineupIn Korea

[ Nokia 6210 ][ iPhone ]

We will have over 5 platfroms in this year.

+WIPI ?

The Smart Phone is the main stream.

“In 2015, Smart Phonevolume will be bigger than Normal Phone.”

The Smart Phone is the main stream.

“Smart Phone will bereplacement of PC.”

“In 2015, Smart Phonevolume will be bigger than Normal Phone.”

The Smart Phone is the main stream.But, it needs more time.

“Smart Phone will bereplacement of PC.”

“In 2015, Smart Phonevolume will be bigger than Normal Phone.”

“Smartphone Sales Slowing Down.”says Gartner.

T 옴니아960,000 원

VSVS

It doesn’t have a Data Plan

We have to LITTLE BIT calm down.Of course, We must prepare it.

It needs applications.Apple changed the rule. OPEN MARKET!

- MS will have ‘Sky Market’- Palm will have ‘Software Store’- RIM will have ‘Store Front’

App Store Android Market MOSH

Everybody says “Open Market”SKT, LGT, Samsung…

Open Market

Open Market

Telecom drive into ‘Open Market’?They already have walled garden.

Do they have a

platform?

What is the Killer Application?What is the Killer Service?

Yes, We can’t skip the Browser stuff.

WAP ME

Web New FaceMobile

Browser

Safari FennecSquirrel Fish

Browsers are still fighting, also.

Fennec Alpha Version in N810.The browser has reached milestone 6 out of 8.

Apps Store permits 3rd party Browser.One more Browser, Hot Browser.They don’t have rendering engine.

Edge BrowserFreeRemove Address& Navigation Bar

Incognito$1.99No Trace

Web Mate$0.99Tab

Shaking Web$1.99No TraceRead in Shaking

Palm Pre Browser is from WebKit

Image from http://tkhwang.tistory.com/46

Image from http://tkhwang.tistory.com/46

Multi - Touch

Image from http://tkhwang.tistory.com/46

Bookmark Snapshot

Polaris(Infraware) meets KTF

Full Browser drives into smart gadget.What is the Mobile?

We have smart gadgets, also in Korea.Don’t forget Navigation, PMP & IPTV

These Paradigm changes Air.myLG070, Public WiFi, Femtocells

Wibro Egg coming soon.

Change really fast. Isn’t it?

However, Something slow.

Telecom want to keep ‘Walled garden’

There is no ‘Open Network’.It still has the Power of telecom.

People hates to spend money.Air charge is belong to Telecom.

Feature Phone is still bigger than Smart Phone.

Something change fast.

Something slow.

Something neverbeen changed.

Our Client is human being.People have 2 hands, 10 fingers and 2 eyes.

We need to prepare the Mobile UX.Touch & New technology.

Mobile phone is a communication device.

"45 per cent of US mobile users just want to call people" by NPD Group

Mobile Deviceis not a PC

We are Korean.We have the different environment.

Let me give you an example, the M-mail.It is their Top mobile usage. WHY?

Source : Nielsen Mobile

They have good environment.What do we have?

- Data Plan- RIM- Smart Phone- Second Phone- their employer footing the bill - Dual SIM

Mobile is ‘Time to Market’

Trend and user’s need are not thedestination. They are departure.

Immediacy is more important thansatisfaction in Mobile

Somewhere is Fast.Somewhere is Fast.Somewhere is slow.Somewhere is slow.Somewhere is never moved.Somewhere is never moved.They are one river.They are one river.

Accept the fast. Watch the slow. Use the never moved one.

Korean Market?

Don’t worry. Korea is on the earth.We will change.

To more information :www.mobizen.pe.kr

AND, HAPPY NEW YEAR!!!