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TheVane recommends shoppable clothing and accessories based on weather and user preferences.
We provide our users: ➤ In-the-moment advice and
inspiration on what to wear daily
➤ Recommendations on must-haves for high-involvement decisions – like packing for travel
➤ Recommendations from brands, bloggers, and their own closet
➤ Ability to shop all curated content
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TheVane gives frequent touchpoints with your target customer at high impact moments
Increase brand awareness and engagement in “I have nothing in my closet” moments,“ I really need new _ for my trip” moments, etc...
People check weather over 3x daily to plan
Who is TheVane user that your brand will engage with?
➤ 110k users
➤ Growing 20% MoM
➤ 3000 users return weekly
➤ Average session duration is 2 mins - twice as long as typical apps
➤ Average user is 20-35 yo female professional
User base
➤ 31 years old
➤ Lives in NYC
➤ Marketing professional
➤ Newly married
TheVane member profiles
Abigail
➤ 23 years old
➤ Lives in Austin, TX
➤ Teacher
➤ Recent college graduate
Shelby
We will connect your brand to our growing community of style conscious women
• Your brand will be ➤ Part of TheVane daily
recommendations
➤ Included in email communications 5 times per month
➤ Featured by TheVane editor on user newsfeeds and in our blog
➤ Listed on our what-to-pack list
From one of our new favorites YourBrand
Vacation Dresses
Featuring one of our favorite new brands YourBrand
See more vacation-ready dresses www.gustt…
TheVane has built trust in its community through credibility, care and congruency
➤ The trust will be converted to our community shopping your brands featured products
Congruency: Enables users to help the brand
Care: Ac9vely listen & learn. We reach out to our users one-‐on-‐one and via the app
Credibility: Great user
experience and provide accurate weather and
recommenda9ons
We at TheVane want to work with you to meet your brand objectives
➤ We would be interested in meeting with you and/or your team to determine how to help you reach your brand objectives through partnering with TheVane.
➤ To arrange an in-person meeting or phone call to discuss contact Kirsten or Chubi (pronounced “chew-bee”) at hello@thevane.com or call 404-664-0143.
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