Thrive With Big Data Webinar Series - Part 2: Adapt in a Competitive Market

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Governments pass new regulations. Disruptive technologies challenge business models. Big Data can help organizations adapt and develop competitive advantages in an increasingly global and challenging market. To address the growing demand for mobile access, one of the largest Human Capital Management (HCM) solution providers built iPhone and Android mobile apps that display information from dozens of legacy systems to millions of users. Considerations for Decision Makers: In this webinar, you will learn how both the technological facets of Big Data solutions – such as ease of use and Agility – as well as the surrounding ecosystem – like Community – can influence which technologies make the most sense for your project.

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Thriving With Big DataPart 2

Adapt in a Competitive Market

2

• Thriving With Big Data

• 5 Parts, ~15 min each– Build Apps You Couldn’t Build Before (July 16th)

– Adapt in a Competitive Market (July 23rd)

– Make Customers Happy (July 30th)

– Save Money (August 6th)

– Considerations for Decision Makers (August 13th)

• Fun, lively discussion + QA Session

• Customer examples + considerations

About This Series

3

• Considerations for Building the Impossible– Online vs. Offline Big Data

• Customer Stories– City of Chicago cuts crime with real-time geospatial data

– Telefonica builds massive machine-to-machine platform

– Industrial Equipment Manufacturer provides insight to customers

Last Time (Part 1): Build Apps You Couldn’t Build Before

4

• Considerations for Adapting with Big Data

• Customer Stories

• Takeaways

Part 2: Adapt In A Competitive Market

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Consideration – Agility

• Ease of Use

• Technological Flexibility

• Licensing Freedom

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• Users

• Events

• Online Activity

Consideration – Community

• Developers

• Knowledge

• Time to Market

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• Mobile app for payroll, benefits, etc.

• Consumer demand for mobile

• Personalized experience using analytics

• 3 months

Example: ADP

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• Cloud-based collaboration and design

• Response to growth in SaaS competitors

• Consumers want collaboration features

• Millions of users

Example: Leading ISV

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• Media streaming service to monetize the network

• Compete with over-the-top (OTT) entrants

• Time to market is crucial

Example: Global Telco

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• Agility– Fail fast and move forward

• Community– The resources you need

• Adapt in a Competitive Market– Markets change – new entrants, regulations, customer

demands

– Time to market is key

– Set yourself up to evolve

Takeaways

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• Tuesday, July 30th 10:00AM PDT / 1:00PM EDT / 5:00PM UTC

• Considerations for Big Data and Customer Satisfaction– Developer Appeal: Who wants to use it?

– General Purpose vs. Niche: Leverage your investment

• Customer Stories– MetLife delivers 360-degree view of 100M+ customers

– The Guardian gets the right content to its readers in real time

Part 3: Make Customers Happy

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