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Engaging content is necessary for enterprise mobility. This presentation will give you pointers on creating content which will increase engagement hours.
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Create Engaging Content for the
Mobile
MOBILE ENGAGEMENT
1. ATTRACT
2. ENGAGE
3. ANALYZE
Why enterprise mobility?
• Nasscom: Enterprise mobility market will bring $140 billion USD a year by 2020
• Morgan Stanley: The number of smartphone users is growing by 42% a year, globally
Mobile Strategy: What is the most essential component?
CONTENT
Content is the DNA
for Mobility
Without content your mobile would be empty
Steps to create effective content for Mobile Engagement
MEASURING SUCCESS
SCHEDULING CAMPAIGNS
CONTENT2ENGAGEMENT
CONTENT IS KING
DELIVERING THE CONTENT
SELECTING THE RIGHT TOPIC
Selecting the right topic
• Relevant to the user group
• Make sure you select a topic which the users are interested in and not which you want to talk about
• Niche content – which not all users but selected will be interested in
Delivering Content through the right medium
• Sending the selected content through the right medium is necessary
• On mobile phones you can share the following:– Videos– Podcasts– Surverys– Powerpoint presentations– Quizzes– Events
• After deciding the topic & medium, the most important thing is content
• While accessing any data on the mobile, studies show users prefer concise, simple text or videos
• Content which would attract ‘human interest’ achieves longer engagement in terms of time
“There are things about delivering a message, its how you say it which is important but its what
you say which is absolutely critical”
• Engaging existing users• Attracting users to varied content• Keep saying what they want to
hear• So when you say what you want
them to hear they do so!
Content2Engagement
Scheduling Campaigns to maximize Engagemen
t
• Schedule mobile campaigns keeping in mind factors like:– User group– Time of delivery– Medium of content– Phone compatibility
Measuring Success
Enga
gem
ent H
ours
Time
Specific campaign or update
By combing various steps of content, you increase engagement over a period of time
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