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Being on Twitter will allow you to build your profile, build credibility and show your personality…all of which will allow you to build better relationships…which will help develop “top of mind” in your potential customers…which will lead to sales when they are ready to buy.
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TipsforusingTwi-er
NellyYusupovaTwi-er:@DigitalWomanEmail:nelly@digitalwoman.comWebsite:h4p://www.digitalwoman.com
NYEntrepreneursBusinessNetwork(NYEBN)March3,2010
YourFollowers
YourCompany
experJsecredibilitygenerosity
PotenJalClients
YourFollowersareyourpotenJalclientbase…
• Communicatein140charactersorless
• Postsarecalled“Tweets”
• PassoninformaDon,alsoknownas“Re‐Tweet”orRT
• Replytosomeonepubliclyusing“@”symbol
• Replytosomeoneprivately,alsoknownasDirectMessageor(DM)
Twi-erinaNutshell
• Networking• TrackYourBrand• BusinessDevelopment• Stayontopoftrendsinyourindustry• Crowdsourcing• GeSngpublished• CollecDngTesDmonials• A4endingEventsVirtually• MeetPeopleinperson‐“Tweetups”• PromoteSpecials
ExamplesofTwi-erUses
Tip#1Beclearonwhatyouwanttogetoutof
Twi-er
• Findnewcustomers?• Buildbrandawareness?• DoMarketresearch?
• Createcommunity?
• oralloftheabove?
DoyouwanttouseTwi-erto?
Tip#2BuildTargetedFollowers
ToolstoFindFollowers
TipstobuildfollowersPublishHelpful&InteresJngContent
AddcontentabouteventsRe‐Tweetotherpeople’sgreattweetsAddtweetsthatarequesDonsAddtweetsthatarelinkstogreatwebpagesyoufindAddrandomthoughtsAddyourblogpostsBeOriginal,Relevant,SuccinctThinkbeforeyoupost!
Think.Write.Review.Edit.Review.Edit.Think.Post
Tip#3Engagewithyourfollowersto
buildloyalty
MarkeJngfortheeavesdroppersexample
@Twi4erHandleCheckouttheNYCWebgrrlsnetworkingeventonOctober20h4p://bit.ly/12Upix
I’mlookingfornetworkingmeeDngstoa4end.Cananyonerecommendany?
Tip#4Use3rdParty
ApplicaJontomanageyourfollowers&
Tweets
Tip#5MakeyourpostsRe‐
Tweetable(RT)
PowerofRe‐Tweet(RT)@DigitalWoman(2077followers)Reading:PCMag'sTop100WebSitesof2009h4p://bit.ly/GgoF8
@bre-(7087followers)Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@chrisabraham(10,396)RT@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@abajrushi(109)Thisisakillerlist!‐RT@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@elijau(116)enjoy:)RT@chrisabraham@bre4:Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)
@narulvi1(188)Reading:PCMag'sTop100WebSitesof2009‐h4p://bit.ly/GgoF8(via@digitalwoman)(via@bre4)
19,973
Tip#6UserelevantkeywordsinyourTwi-erposts
Tip#7UseHashtagsinyourTwi-erpoststoreachmorepeoplewhoarenotfollowingyou
HashtagExample
We'regoingtohaveagreatgroupofwomenatthe@nycwebgrrlsnetworkingeventtomorrow.Joinus!h4p://bit.ly/12Upix#event#network#nyc
Tip#7ScheduleTweeJng
Time
BestJmes:9am,noon,3pm,and6pmEST
Dont’s Do’s • JoinanymoneDzeyour
tweetstypeofservice
• Tryandpretendyouaresomeoneelse‐justbehonestandopenwithpeople
• Followpeoplejusttogetthemtofollowyouback
• Justpromoteallyourownproductsandservices
• Overtweetuselessandmundanestuff
ThankothersthathaveRe‐Tweeted(RT)yourmessages
Betransparent,honest&respeclulofothers
Replytoothersinpublicifyoufeelotherswouldbeinterested
Answeranyonethatmessagesyou
Tryandfollowtargetedpeople
Q&A
NellyYusupovaTwi-er:@DigitalWomanEmail:nelly@cgim.comWebsite:h4p://www.digitalwoman.com
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