Top 10-pay-per-click-mistakes
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- 1. Top 10Pay Per Click MistakesAna Lucia Novak
www.socialana.comPRESENTED BY ANA LUCIA NOVAK
- 2. Mistake #1: Not Split Testing EnoughSplit test when you
first start your campaigns and dontstop. Never assume that your
results will be the same thewhole way through.Ana Lucia Novak
www.socialana.com
- 3. Mistake #2: Too Many Keywords Per GroupYou can target your
ads much better and getbetter results when you take advantage of
usingmultiple ad groups.Ana Lucia Novak www.socialana.com
- 4. Mistake #3: Only Mainstream KeywordsDig deep to find
keywords that are more specific andtargeted. Theyll probably be
cheaper and get you betterresults.Ana Lucia Novak
www.socialana.com
- 5. Mistake #4: Ignoring Brand NamesDont miss out on valuable
opportunities to bid onfrequently search for names.Ana Lucia Novak
www.socialana.com
- 6. Mistake #5: Traffic to Home PageAlways send your pay per
click traffic to the most relevantand specific page. Your home page
will rarely fit thisdescription.Ana Lucia Novak
www.socialana.com
- 7. Mistake #6: Not Using Match TypesUnderstand broad, exact and
phrasematch types.And use them.Ana Lucia Novak
www.socialana.com
- 8. Mistake #7: Only Using 1 PPC SourceTry other pay per click
opportunities like 7Search,Ask.com and more. Adwords is not the
only viableadvertising venue.Ana Lucia Novak www.socialana.com
- 9. Mistake #8: No GeotargetingGeotargeting allows you to target
your ads better andfind out which areas earn you the most.Ana Lucia
Novak www.socialana.com
- 10. Mistake #9: Poor Conversion TrackingThere are manyfactors
to consider inconversion. Trackkeywords, dates,times,
subsequentpurchases and more.Ana Lucia Novak www.socialana.com
- 11. Mistake #10: Weak Ad CopyLearn how to write effectivead
copy and always testyours to improve yourresults.Ana Lucia Novak
www.socialana.com
- 12. Learn to Make Your Ad $ Work for YouAna Lucia Novak
www.socialana.comTighten up your social mediastrategies, Improve
Your OnlinePresence or Need Help ManagingYour Social Media
Programs?Schedule a time with me
here:http://meetme.so/analuciaandcomplete the assessment
form:http://SocialAna.com/hire-Ana-Lucia